Lyle & Scott has unveiled an edgy new golf apparel collection that is the result of a collaboration with Japanese golf collective Golfickers.
Consisting of just seven pieces, the inspiration for this capsule collection have been taken from Lyle & Scott’s archive, referencing classic products from its past, including rugby shirts and knitwear.
A new logo has been created for the partnership, combining Golfickers’ classic buggy image with Lyle & Scott’s iconic Eagle and 1874 – the brand’s founding date.
Formed in 2018, Golfickers is a Tokyo-based golf collective made up of art directors, film producers, photographers, designers and stylists. The group are bound together by their love of golf and desire to create positive change through the game – the name itself is inspired by the ‘Graphickers’ counter-culture music and design movement during the 1990s in Tokyo.
Golfickers’ own Hans Anderson-inspired vision that golf can transform from an ugly duckling – their own logo – into a soaring eagle resonated with Lyle & Scott, whose own iconic Eagle logo was inspired by the golfing world and Gleneagles.
Takuya Nakashiro, co-founder of Golfickers, said: ‘The clothes that my father proudly showed me when I was a kid were very elegant. It was just like an eagle gliding gracefully over the sky. Even now, decades after that, its beauty continues to fly. This time, such an eagle will give wings to ugly ducklings like us. I definitely wanted to see the world from a high sky together.”
Chris Somerton, Head of Golf at Lyle & Scott, added: ‘When we found out the Golfickers dream is ‘to be an eagle’, a collaboration was the next natural step.”
Speaking about the collaboration, Ben Gunn, Brand Director at Lyle & Scott, said: “We wanted the collaboration to take inspiration from our golfing archive, but made for the modern golfer who wants fashion-led products as an alternative to the technical, performance driven items available. Knitwear is such an important part of the Lyle & Scott history, so we wanted knitted styles to be the main focus of the collaboration.”
The collection includes a jacket, knitted cardigan, knitted crew neck, knitted polo, rugby shirt, hoodie, and t-shirt, all bearing the new logo design through embroidery, intarsia knit or a rubberised print.
“It was an easy decision to include the hoodie in the collection as they are rapidly becoming a golfing staple,” added Somerston. “More classic styles, such as the knitted cardigan are also key. We wanted this to be a more conservative, understated piece. Contrast tipping on the placket and cuffs give the cardigan an almost collegiate feel.”
The collaboration will undoubtedly remind golfers of Lyle & Scott’s huge pedigree in the sport, which spans over 60 years. “It was about old and new audiences, creating something that cuts through all the noise in the market to stand out and create a moment that gets people to stop and think,” said Somerton. “We achieved what we set out to deliver. Something that will sit proudly in our archive. Whilst this is our first time working with Golfickers, we hope it will be the first of many projects together.”
The limited edition Lyle & Scott x Golfickers capsule collection dropped on October 8 and is available to purchase from www.lyleandscott.com. Prices range from £35-£130.
