North Foreland Golf Club in Kent has appointed specialist PR and marketing agency Azalea to raise its profile ahead of a number of unique opportunities in 2021.
It is a big year for the East Kent club, which will be looking to capitalise on the UK golf boom from 2020, and continue the momentum into the new season, in addition to maximising the growth of domestic golf tourism expected in the spring and summer – with its stunning coastal location being perfect for staycations.
The Open Championship also returns to Royal St George’s in July, located just 13 miles along the coast from North Foreland, meaning golfers from all over the UK will be travelling to the area, providing Covid19 restrictions allow. Azalea will raise the club’s exposure leading up to the event to a broader audience.
Situated in Broadstairs, North Foreland is considered one of the best member clubs in the area and is in the fortunate position of having a full membership of 750 for its Main Course, so Azalea’s challenge is to balance these commercial opportunities while keeping the loyal membership base happy.
The club boasts two 18-hole courses – the 6,436-yard Main Course and the par-three Northcliffe Course – complemented by top-class clubhouse facilities, with the Lighthouse Brasserie and Bar offering panoramic views of the sea and coastline.
Renowned for its fast-running fairways and greens, the par-71 Main Course is a fantastic test for all golfers – with the open front nine holes being contrasted nicely with the tighter back nine and a mixture of strategically-placed bunkers and broad fairways.
The Northcliffe Course presents another opportunity to Azalea. Its unique 18-hole par-three layout is perfect for beginners, families and experienced players looking to hone their short game on holes that vary in distance from 50 to 140 yards. Azalea will be looking to relaunch and reposition the course to the market later in the year.
Daniel Chidley, director at Azalea, said: “This is a very exciting time for North Foreland with a number of opportunities that are too good not to capitalise on, and we’re delighted to be on board to make sure that the club is taking full advantage.
“We will be looking to elevate the brand with a number of national, local and regional campaigns at a time when this has never been more critical, with the golf and tourism industries set to bounce back stronger than ever just in time for The Open Championship taking place just up the road. Not only that, but Azalea will also assist in the retention of the current membership base, which is so valuable to the club, with internal member communications support and strategic advice.
“The product speaks for itself at North Foreland and we just need to get golfers there to experience it for themselves.”
North Foreland appoints Azalea to drive Kent club’s ‘big year’
