The Ladies European Tour has launched a new logo, new website and a new tag line, #RaiseOurGame.
The brand refresh includes a short film created in-house. Narrated by Solheim Cup star Suzann Pettersen, and with a script written by multiple LET champion Meghan MacLaren, it focuses on the hard work it takes to achieve goals, inspiring women and girls to pursue their passion and realise their potential through the game of golf.
MacLaren, who also wrote a first-person piece telling the story of how she raised her game, said: “I loved working on this project and it was great to play an active role in the new direction of our Tour. This is an exciting time for the LET and for women’s golf and to see the growth potential as we look ahead to the future for the next is very fulfilling. I’ve always worked hard to raise my game and I’m proud to be a Member of a Tour which gives us the opportunity to raise our game further.”
Pettersen added: “I wouldn’t be where I am without the LET, and I’m excited about the next chapter of the Tour’s history as it looks to provide even more opportunities for women and girls in the game. I’m thrilled to narrate this inspirational video, re-branding the new LET. The future is bright for the LET and its Members.”
LET Chief Executive Alexandra Armas said: “This brand refresh expresses our excitement about the LET and its future, how passionate and proud we all are to represent this strong new brand and that we are in this journey together with our partners, determined to create greater opportunities for the women who play golf today and for the ones that will follow in the future.
“It has been an unprecedented and eventful start to the new decade. In January, we announced a record-breaking schedule and we were extremely excited about the 2020 season. Due to the coronavirus pandemic, it has been a challenging time for us of late, but we are now focused on the long term.
“This is not only the time to preserve tournaments in 2020, but to build the future that we’re so excited about moving forward for women’s golf. 2020 is a building block to a bigger and better 2021, 2022 and beyond. Together, let’s do all we can to raise our game.”
The Ladies European Tour is scheduled to return to action at the Aberdeen Standard Investments Ladies Scottish Open in August.