The 2009 IFM Sports Marketing Surveys UK participation report has identified an increase in the number of golfers who play on a full length golf course.
After consecutive years of decline from 2006, participation has returned to the 4 million mark. Player numbers suggest that the UK’s interest in the sport is recovering despite a period of economic turbulence.
The number of golfers who have played at least 12 times a year has increased by 8% on 2008’s figure with the total standing now over 1.5 million.
Supplemented by a similar rise in recreational golfers, including those who only hit balls on the driving range or play par three and pitch & putt courses, the picture for 2010 looks positive especially in a year when St. Andrews is playing host to The Open Championship and the bi-annual Ryder Cup Matches are being played at the Celtic Manor Resort in Wales.
Furthermore, female participation has risen to a record high showing the game to be widening its appeal.
For more information on the company’s golf research please contact Tony Scott, Business Development Manager, IFM Sports Marketing Surveys Ltd t: +44 (0) 1932 350600 e: tonys@sportsmarketingsurveys.com
Sports Marketing Surveys www.sportsmarketingsurveys.com