The most in-demand technology in golf, the GC2 and HMT (Head Measurement Technology), from Foresight Sports, is to be distributed throughout Europe, the Middle East and Africa, by UK-based Foresight Sports Europe.
The extension to the company’s sales area was formally finalised with officials from the US company at last week’s PGA Merchandise Show in Orlando.
Surrey-based Foresight Sports Europe – previously known as Foresight Sports UK – has excelled under the auspices of directors Edward Doling and Oliver Clark, far exceeding the sales figures anticipated by the US parent, and the duo are keen to build a full distribution network throughout the EMEA region.
Doling, the company’s sales director, said: “Demand for the revolutionary Foresight technology continues to grow month on month. The opportunity to handle sales and support of the GC2 and HMT technology across Europe, the Middle East, and Africa is a hugely exciting challenge. And with the launch of the Foresight iPad app we expect to see sales increase even more rapidly.”
Launched only in 2010, Foresight Sports’ innovative GC2 technology revolutionised club fitting and testing and was swiftly approved and recommended by many of the world’s leading club manufacturers including Titleist, Cleveland/Srixon, Cobra/Puma, PING and TaylorMade.
It’s also used by many of the world’s top professional golfers. Indeed, dozens of the units were in action all across the OrangeCountyConvention Center for the duration of the 60th outing of the PGA Merchandise Show.
It is now also in use at dozens of golf clubs, driving ranges and hotels in the UK, where its portability and flexibility also enables it to be upgraded to a full-blown simulator, ideal for the recent UK weather which has seen many courses closed for the past week.
The GC2 is also familiar to TV viewers who tune in regularly to watch Sky Sports PGA Tour coverage, as it provides the data that drives the Shot Centre simulator used by pundits like Denis Pugh and Robert Lee. And the UK’s best-selling golf magazine, Today’s Golfer, has recently adopted the technology for its equipment tests and coaching features, with editor Chris Jones admitting the GC2 “…blew me away!”.
The introduction of GC2 and HMT has meant all teaching professionals and club-fitters can gain access to critical club-head data, including dynamic loft and lie, as well as ball-impact location – all to unprecedented levels of accuracy. Previous techniques for calculating this information were crude at best and often proved inaccurate, but GC2 and HMT technology offers sub-millimetre accuracy on critical data and whereas, previously, such expertise would have been available only for use in R&D departments of the major manufacturers, now it is available to all golfers, either directly, if they purchase a unit, or indirectly through their club pro.
Doling added: “The GC2 directly measures all of the core ball flight data at launch using ultra-high-speed, dual-camera technology. In principle, the HMT does the same thing, only with the golf club. HMT represents a quantum leap in terms of technology available to the golf industry. By looking directly at the clubface, HMT is the only technology at this price-point that directly measures club-head data into and through the ball.
“Just like the GC2, HMT is incredibly easy to use. Attach it to the GC2, turn it on and you’re done. It really is that simple. You just put it down, turn it on and you’re ready to go.”
The Foresight Sports GC2 costs £5,295 (+ vat); HMT costs £4,990 (+ vat). The cost of the complete Foresight range can be spread with an easy finance option starting from just £6 (+ vat) per day.
Foresight Sports www.foresightsports.co.uk