Today we carry an exclusive interview with Robert Cook, CEO De Vere Hotels & Village Urban Resorts. I recommend a close study of what Mr Cook has to say, particularly about flexible golf club membership; making golf more accessible and family friendly; the need for considered investment and for commitment to customer service.
These topics are relevant to all golf course owners and operators. As we approach the year end it’s time to ask, “What are we going to do differently in 2014 to make our golf businesses more successful?”
Geoff Russell, Editor