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Valuing Your Customers

October 12th, 2017

‘Retaining an existing member costs far less than acquiring a new one,’ says Dr. Chris Mackintosh of Manchester Metropolitan University in a report that has been commissioned by England Golf.

I am pleased to be able to include a short video on this topic within our article in today’s GBN Newsletter.

Geoff Russell, Publisher https://golfbusinessnews.com/

gbc@golfbusinesslinks.net

@GBNPublisher

 

  1. SkyCaddie Steve re-maps Scotland
  2. Nicklaus golf course at Ury tees off
  3. Rockliffe Hall appoints new Director of Golf
  4. Sportingclass launch flexible members club with AMEX partnership
  5. Darren Clarke CBD appoints GMS to drive UK launch
  6. Inrange® announces partnership with aboutGOLF®
  7. Golf industry invited to join new PGA membership groups
  8. The Grove promotes from within for two key management roles
  9. Qualifying venues for 2021 Senior Open revealed
  10. Tour players suffer mental health issues on the road, says study

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