Preliminary figures released today by Sports Marketing Surveys are in line with those presented yesterday by Sports & Leisure Research Group at the PGA of America’s ‘Virtual Summit’. There is a huge appetite for golf as a relatively safe activity during the pandemic and widespread working from home has provided an increase in available leisure time.
As Richard Payne from SMS says, “The challenge for the industry is to keep up the good work and convert new players to the game to make golf part of the ‘new normal’. To do that it is imperative that golf courses engage with new audiences.”
Please review our selection of golf business stories from around the world. Keep safe, healthy and well-informed.
Geoff Russell, Publisher https://golfbusinessnews.com