R&A Unveils Its New Identity

September 12th, 2018

A new chapter begins in the long history of the St Andrews-based governing body today with the unveiling of a new brand identity and a “playbook” outlining its vision, purpose and values.

The new brand is the culmination of The R&A’s work in the last three years to modernise golf and change perceptions of the sport. We have embedded the ‘playbook’ below,

Geoff Russell, Publisher


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