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Listening to customers

April 4th, 2014

It’s essential for businesses to listen to their customers. The hospitality industry is especially good at this – hotels and restaurants frequently ask their customers about their experience and make adjustments to retain customers and appeal to new clients. Is this something your golf club or course does? If not, help is at hand. Syngenta has published the results of an extensive piece of market research that surveyed more than 3,500 UK residents, including golfers, lapsed players and non-golfers. As you will see from the summary report – which is free to download from a link in the story below – customers want relaxed, family-friendly facilities with flexible membership and playing options. The report has been broadly welcomed by golf business leaders and, on eve of National Golf Month, will be of timely benefit to clubs and courses as they look to retain existing golfers, bring back lapsed players and attract new customers.

Geoff Russell, Publisher

publisher@golfbusinessnews.com

@GBNPublisher

Lewis Steps Down At Crown Golf

Lewis Steps Down At Crown Golf

People     8:27 am, April 1, 2014

Stephen Lewis will be stepping down as Chief Executive Officer of Crown Golf at the end of April, after six years in the role

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Spring Has Sprung For Teeofftimes

Spring Has Sprung For Teeofftimes

Corporate     8:26 am, April 1, 2014

New courses, new staff and new rates for the 2014 season

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Intelligentgolf launches new “RainCheck” Feature

Intelligentgolf launches new “RainCheck” Feature

New Products     8:26 am, April 1, 2014

More innovation from leading online club management software provider in the UK

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Le Club comes to the UK

Le Club comes to the UK

Corporate     8:25 am, April 1, 2014

Le Club evolved out of NGF, owners and operators of forty golf properties in France, and today boasts 120 clubs in France with further franchise arrangements in Spain, Sweden and Italy

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Yamaha Motor is Recruiting: UK Sales Manager – Golf Car products

Yamaha Motor is Recruiting: UK Sales Manager – Golf Car products

People     8:25 am, April 1, 2014

An exciting opportunity has arisen for a dynamic sales person to become a Sales Manager for all Yamaha related Golf Car products

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Delegates vote Future Turf Managers’ Initiative a resounding success

Delegates vote Future Turf Managers’ Initiative a resounding success

Management Topics     8:24 am, April 1, 2014

Twenty one delegates from golf clubs across the UK visited Ransomes Jacobsens’ European headquarters for the BIGGA Future Turf Managers’ Initiative (FTMI), sponsored by Jacobsen

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Players back EurAsia Cup future

Players back EurAsia Cup future

Sponsorship     8:23 am, April 1, 2014

After the thrilling first edition of the EurAsia Cup presented by DRB-HICOM resulted in a 10-10 tie between Europe and Asia, many of the event’s biggest stars united in their praise of the event

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Abacus Sportswear Glade windwear range combines function with fashion

Abacus Sportswear Glade windwear range combines function with fashion

New Products     8:23 am, April 1, 2014

the Swedish technical clothing brand and pioneer of high-performance stretch waterproof fabrics, has announced the introduction of a new windwear programme to its Spring/Summer 2014 (SS14) collection

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Golfers Paradise after Ernie Els Re-Design

Golfers Paradise after Ernie Els Re-Design

Courses     8:22 am, April 1, 2014

Troon-managed Els Club TelukDatai, Malaysia, is set to wow visitors following the four-time Major Champion’s stunning re-design

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RICOH Women’s British Open is Driving Range Sponsor at Manchester Golf Show

RICOH Women’s British Open is Driving Range Sponsor at Manchester Golf Show

Exhibitions & Conferences     8:22 am, April 1, 2014

Visitors can win VIP packages to the RICOH Women’s British Open at Royal Birkdale 10th-13th July

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Wilson Staff Launches Online Club Fitting Challenge

Wilson Staff Launches Online Club Fitting Challenge

New Products     8:21 am, April 1, 2014

Golfers can use social media to win a full set of clubs and neXus bag

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Donnafugata Experiences Record Growth in UK Golf Bookings

Donnafugata Experiences Record Growth in UK Golf Bookings

Travel     8:19 am, April 1, 2014

Latest figures revealed by the deluxe Sicilian venue show that the number of golfers visiting from the UK almost quadrupled in 2013 compared to the previous year

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Kubota’s New French Factory Kick-Starts Wider European Expansion

Kubota’s New French Factory Kick-Starts Wider European Expansion

Corporate     8:18 am, April 1, 2014

Kubota has continued its commitment to grow its European operations with the opening of what will be its largest manufacturing hub in Europe

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Clarke and Westwood join star-studded field for Aberdeen Asset Management Scottish Open

Clarke and Westwood join star-studded field for Aberdeen Asset Management Scottish Open

Sponsorship     8:16 am, April 1, 2014

Two of the most decorated players in European golf, Clarke and Westwood are also close friends and have formed one of most formidable Ryder Cup partnerships of recent times

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Nicklaus announces support for St. Jude and children’s healthcare

Nicklaus announces support for St. Jude and children’s healthcare

People     8:15 am, April 1, 2014

Program tied into sale and shipping of Nicklaus Golf Balls will benefit St. Jude Children's Research Hospital® and Nicklaus Children's Health Care Foundation

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Major trophies on display at Scottish Golf Show

Major trophies on display at Scottish Golf Show

Exhibitions & Conferences     8:31 am, March 31, 2014

Array of silverware underlines Scotland’s credentials as ‘The Home of Golf’

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Campey/PGA Pro-Greenkeeper Challenge

Campey/PGA Pro-Greenkeeper Challenge

Corporate     8:29 am, March 31, 2014

There is still time to enter the Campey Pro-Greenkeeper Challenge Tuesday 8th April, 2014 at Hart Common Golf Club, Westhoughton, Bolton

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Mitsubishi Electric named official partner of the BMW PGA Championship

Mitsubishi Electric named official partner of the BMW PGA Championship

Sponsorship     8:27 am, March 31, 2014

The 60th edition of The European Tour’s flagship event will take place at the Wentworth Club, in Surrey, from 22-25 May

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St Patrick’s Golf Day Goes With A Swing At Brocket Hall

St Patrick’s Golf Day Goes With A Swing At Brocket Hall

Travel     8:22 am, March 31, 2014

A gathering of top UK golf travel trade and media converged on Brocket Hall Golf Club this month to help Golf Ireland launch the new season in style with its inaugural Golf Ireland St Patrick’s Golf Day

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ClubCorp Expands International Presence

ClubCorp Expands International Presence

Corporate     8:14 am, March 31, 2014

Announces Management of Paragon Club in China and Consulting Services to The Belfry Club in England

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Malaysian Prime Minister Confirms Support for Eurasia Cup in 2016 and 2018

Malaysian Prime Minister Confirms Support for Eurasia Cup in 2016 and 2018

Sponsorship     8:13 am, March 31, 2014

The Prime Minister said: “Our aim is to continue the fantastic growth the sport of golf has already seen in Asia."

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Mouland’s Maiden Voyage

Mouland’s Maiden Voyage

People     8:11 am, March 31, 2014

Mark Mouland battled a stiff field and stiffer island breezes to capture the 2014 Grey Goose World Par 3 Championship at the Turtle Hill Golf Club in Southampton, Bermuda

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