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Listening to customers

April 4th, 2014

It’s essential for businesses to listen to their customers. The hospitality industry is especially good at this – hotels and restaurants frequently ask their customers about their experience and make adjustments to retain customers and appeal to new clients. Is this something your golf club or course does? If not, help is at hand. Syngenta has published the results of an extensive piece of market research that surveyed more than 3,500 UK residents, including golfers, lapsed players and non-golfers. As you will see from the summary report – which is free to download from a link in the story below – customers want relaxed, family-friendly facilities with flexible membership and playing options. The report has been broadly welcomed by golf business leaders and, on eve of National Golf Month, will be of timely benefit to clubs and courses as they look to retain existing golfers, bring back lapsed players and attract new customers.

Geoff Russell, Publisher

publisher@golfbusinessnews.com

@GBNPublisher

New format for European Golf Business Conference

New format for European Golf Business Conference

Exhibitions & Conferences     4:40 pm, January 17, 2018

The European Golf Course Owners Association and the Austrian Golf Federation have partnered up this year to put together a new format of the Golf Business Conference, taking place in Vienna 22nd – 24th March

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13 SMEs Exhibiting at the PGA Merchandise Show, Orlando

13 SMEs Exhibiting at the PGA Merchandise Show, Orlando

Exhibitions & Conferences     4:31 pm, January 17, 2018

The British Golf Industry Association (BGIA) is pleased to announce that in conjunction with the Department for International Trade, 13 UK companies will be exhibiting at the PGA Merchandise Show with grants of £2,000. The show runs from January 24th – 26th and brings the world of golf to Orlando, Florida at the start of […]

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Peter Millar Acquires Mossimo Giannulli’s G/FORE Brand

Peter Millar Acquires Mossimo Giannulli’s G/FORE Brand

Corporate     4:26 pm, January 17, 2018

Luxury apparel brand Peter Millar announced today that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion innovator Mossimo Giannulli

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SkyCaddie’s new GPS feature ‘makes laser obsolete’ in PGA final

SkyCaddie’s new GPS feature ‘makes laser obsolete’ in PGA final

New Products     4:17 pm, January 17, 2018

A stunning new product development makes SkyCaddie’s top-of-the-range Touch model accurate to the exact pin position and speeds up play

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Finance deal makes sense for Rochford Hundred

Finance deal makes sense for Rochford Hundred

Courses     4:04 pm, January 17, 2018

Rochford Hundred Golf Club in Essex celebrates its 125th anniversary in 2018, and boasts a Grade One listed building dating back to the late 15th century as its clubhouse. The imposing Rochford Hall was the principal hall in the ‘Hundred’ of Rochford (the term dating back to Saxon times), which is listed in the Domesday […]

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Dalmahoy Drives Forward With New “Golf Only” Memberships

Dalmahoy Drives Forward With New “Golf Only” Memberships

Management Topics     3:56 pm, January 17, 2018

After introducing a new Young Adult Membership and Family Bundle offering in September last year, Dalmahoy Hotel & Country Club, widely regarded as one of the finest golf resorts in Scotland, will be introducing an exciting new set of Golf Only membership categories, just in time for the golf season

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Jacobsen Makes Light Work of Fairways at Golspie Golf Club

Jacobsen Makes Light Work of Fairways at Golspie Golf Club

Courses     3:47 pm, January 17, 2018

Golspie Golf Club, located on the Dornoch Firth in Scotland, is a versatile course featuring a beguiling mix of classic links, heath and parkland holes. The Club has invested in a Jacobsen Eclipse 322 and a Jacobsen LF550 fairway mower from Textron Golf to maintain the varying surfaces on the James Braid design 18-hole golf course.

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St Mellion Soars in Top 100 GB&I Resorts rankings

St Mellion Soars in Top 100 GB&I Resorts rankings

Travel     3:38 pm, January 17, 2018

The hard-working golf team at St Mellion International Resort in Cornwall is celebrating after being ranked among Great Britain & Ireland’s top 15 golf resorts

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Toro and the Club Managers Association of America Renew Agreement

Toro and the Club Managers Association of America Renew Agreement

Corporate     3:14 pm, January 17, 2018

Toro achieves multi-year Business Partner status with the CMAA

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SkyPro Update adds Instant Diagnosis and Folders

SkyPro Update adds Instant Diagnosis and Folders

New Products     11:47 pm, January 16, 2018

Available now in the Apple store, SkyPro V2.2.0 is a major new app update to SkyCaddie’s best-selling swing analyser

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Samantha Head Brings Wealth of LET Experience To love.golf

Samantha Head Brings Wealth of LET Experience To love.golf

Growing the Game     11:45 pm, January 16, 2018

Former Ladies European Tour star Samantha Head has become the latest professional to join the love.golf coaching community

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GolfPunk Team Up With Leadingcourses.com

GolfPunk Team Up With Leadingcourses.com

Media     11:40 pm, January 16, 2018

GolfPunkhq.com is teaming up with Leadingcourses.com to co-promote their sites to each other’s audiences

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Stewart Golf reports record annual sales

Stewart Golf reports record annual sales

Corporate     11:35 pm, January 16, 2018

Premium British trolley manufacturer, Stewart Golf, has announced sales hit a record high in 2017

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Toro Surprises At The Leicestershire Golf Club

Toro Surprises At The Leicestershire Golf Club

Courses     11:30 pm, January 16, 2018

Two machines delivering over and above expectations

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