Listening to customers

It’s essential for businesses to listen to their customers. The hospitality industry is especially good at this – hotels and restaurants frequently ask their customers about their experience and make adjustments to retain customers and appeal to new clients. Is this something your golf club or course does? If not, help is at hand. Syngenta has published the results of an extensive piece of market research that surveyed more than 3,500 UK residents, including golfers, lapsed players and non-golfers. As you will see from the summary report – which is free to download from a link in the story below – customers want relaxed, family-friendly facilities with flexible membership and playing options. The report has been broadly welcomed by golf business leaders and, on eve of National Golf Month, will be of timely benefit to clubs and courses as they look to retain existing golfers, bring back lapsed players and attract new customers.

Geoff Russell, Publisher

publisher@golfbusinessnews.com

@GBNPublisher