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Good News, Bad News……

April 11th, 2014

The Good News is that the sun is shining and it’s Masters Weekend. The Bad News is that SPORTS MARKETING SURVEYS INC. has just announced that the number of rounds played in the UK during 2013 was at its lowest in over a decade.

What we need is a National Golf Month to bring at least 100,000 new or lapsed golfers to try golf in May 2014. What’s that you say? We are going to have one? Well that is GOOD NEWS!

Geoff Russell, Publisher

publisher@golfbusinessnews.com

@GBNPublisher

Please note that next week’s Newsletters will be published on Tuesday and Thursday

2013 Golf Participation Figures Announced

2013 Golf Participation Figures Announced

Management Topics     2:21 pm, April 11, 2014

SMS INC. reveals British participation drop to 10-year low following unprecedented first-quarter

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Major Improvements at The Shire London

Major Improvements at The Shire London

Courses     2:20 pm, April 11, 2014

The Shire London, which features the UK’s only full Severiano Ballesteros course design, has announced the completion of a major series of course refurbishments and facilities upgrades

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De Vere Develops Interactive Partnership With Golf Gamebook

De Vere Develops Interactive Partnership With Golf Gamebook

Corporate     2:20 pm, April 11, 2014

Leading resort brand announces industry relationship with exciting new digital platform offering golfers the opportunity to win hospitality tickets for 2014 Ryder Cup with BMW

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Carin Koch Named 2015 European Solheim Cup Team Captain

Carin Koch Named 2015 European Solheim Cup Team Captain

People     2:20 pm, April 11, 2014

After consecutive European successes in 2011 at Killeen Castle and in 2013 in Colorado, Koch will seek to complete an unprecedented hat-trick of wins when the matches take place at Golf Club St. Leon-Rot in Germany, September 18-20, 2015.

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GolfPunk Announces USA Launch

GolfPunk Announces USA Launch

Media     2:19 pm, April 11, 2014

US Digital Edition Launches for The Masters

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New golf social network –All Square®– wins important technology innovation award

New golf social network –All Square®– wins important technology innovation award

Corporate     2:19 pm, April 11, 2014

Internationally acclaimed Red Herring Top 100 list recognises entrepreneurial excellence

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PGA Collection Supports Junior Golf Programmes

PGA Collection Supports Junior Golf Programmes

Corporate     2:18 pm, April 11, 2014

Sigma Golf headed by Advance Fellow Professional Richard Jewell is supporting Junior Golf by offering fellow professionals the opportunity of purchasing PGA Collection Kids 7 irons at a substantially discounted price

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Jonas Club Management partner HSBC Golf Business Forum

Jonas Club Management partner HSBC Golf Business Forum

Sponsorship     2:18 pm, April 11, 2014

Club Inc. clients connect with the world of golf in Abu Dhabi

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Espiche Golf & Scottsdale Golf announce winner of joint marketing promotion

Espiche Golf & Scottsdale Golf announce winner of joint marketing promotion

Corporate     2:18 pm, April 11, 2014

The promotion was a joint marketing initiative by Espiche Golf and Scottsdale Golf, brought together by Braemar Golf and Legendary Marketing

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Research and Investment Prospect of China Golf Industry

Research and Investment Prospect of China Golf Industry

Management Topics     2:17 pm, April 11, 2014

As the increase of Chinese incomes and the rise of people's living standards continues in the next several years, the golf population will maintain a growth rate of about 12%

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Glenmuir and Sunderland of Scotland continue support for Golf Foundation

Glenmuir and Sunderland of Scotland continue support for Golf Foundation

Growing the Game     2:17 pm, April 11, 2014

Internationally respected Scottish-based brands Glenmuir and Sunderland of Scotland have again agreed to be Official Apparel Supplier and Official Rainwear Supplier respectively for the charity

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More Industry Power Brokers To Speak At HSBC Golf Business Forum

More Industry Power Brokers To Speak At HSBC Golf Business Forum

Exhibitions & Conferences     2:16 pm, April 11, 2014

Golf’s west to east migration and the business case for golf sponsorship are just two topics to feature on the agenda in Abu Dhabi

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Tenerife Golf partner with Azalea

Tenerife Golf partner with Azalea

Travel     2:16 pm, April 11, 2014

Tenerife Golf appoints Azalea to power UK golf drive

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Abacus Sportswear Appoints New Netherlands Sales Team

Abacus Sportswear Appoints New Netherlands Sales Team

People     2:16 pm, April 11, 2014

Abacus Sportswear, the Official Clothing Supplier to The European Tour and European Solheim Cup Team, appoints Golfers World as its new distributor in the Netherlands

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Laguna National Golf and Country Club to Host ‘The Championship’

Laguna National Golf and Country Club to Host ‘The Championship’

Sponsorship     2:15 pm, April 11, 2014

The Championship at Laguna National – formerly the Ballantine’s Championship – was scheduled to be played in Korea next month but staging issues made it clear that was not going to be possible

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Odyssey Weighs In With New Tank Cruiser Putter

Odyssey Weighs In With New Tank Cruiser Putter

New Products     2:15 pm, April 11, 2014

Adjustable weighting in Tank Cruiser head and grip enables golfers to ‘Find Their Balance’

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Brand Hails Golf Show A Huge Success After Sending Letters Home

Brand Hails Golf Show A Huge Success After Sending Letters Home

Corporate     2:11 pm, April 11, 2014

John Letters showcased its TR47 range at the recent Scottish Golf Show to popular acclaim – with brand officials declaring “business begins at home!"

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New Royal Albartross Shoes Hit The Street

New Royal Albartross Shoes Hit The Street

New Products     2:03 pm, April 11, 2014

Royal Albartross, 'maker of the world's most luxurious golf shoes’ has launched a new range of street-style, spikeless shoes - all designed to the same exacting standards as its traditional models

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Bonus Boy Westwood Eyes Green Jacket

Bonus Boy Westwood Eyes Green Jacket

Sponsorship     1:17 am, April 10, 2014

Brit Set For £2 Million Windfall If He Masters Augusta

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The PGA Goes Social

The PGA Goes Social

Media     1:17 am, April 10, 2014

The PGA has launched Facebook and Twitter accounts to further promote its members and golf

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Mizuno Breaks New Ground With Spoof Infomercial ‘7 Days’

Mizuno Breaks New Ground With Spoof Infomercial ‘7 Days’

Corporate     1:13 am, April 10, 2014

Japanese golfing manufacturer Mizuno have chosen Masters week to launch a new 60 second online advert for their custom fitting Mizuno Swing DNA service in a style and medium which is something of an off-piste venture for the firm

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Royal Dornoch In The Frame At Golf Majors

Royal Dornoch In The Frame At Golf Majors

People     1:12 am, April 10, 2014

Award-winning photographer, Matthew Harris, will be wearing the Royal Dornoch Golf Club wildcat logo on his trademark floppy white hat and polo shirts during the event.

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World’s Fastest Car Spawns Revolution in Golf Putter Design

World’s Fastest Car Spawns Revolution in Golf Putter Design

New Products     1:11 am, April 10, 2014

The new Zen Bloodhound putter is made from the same materials as the Bloodhound SSC, the world’s most expensive supersonic car

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Lynx Joins Fight To Help Brave Four-Year-Old Girl

Lynx Joins Fight To Help Brave Four-Year-Old Girl

Corporate     1:10 am, April 10, 2014

Lynx Golf has joined the fight against Rett Syndrome, a severe neurological disease, after hearing of a little girl's brave battle against the condition.

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Last week's most read stories

  1. PuttView turns heads on European Tour
  2. PGAs of Europe Strengthen Provision of International Golf Development Expertise
  3. Sales and Marketing Appointments Signal Exciting Times for FootJoy
  4. Gleddoch appoints Stuart Cruickshank as Golf and Leisure Manager
  5. Global Turf Equipment Adds Golf Ventures International as Caribbean Sales Agent
  6. Golf Business Innovation Show: New Event for Club Owners/Managers/Secretaries
  7. Hashtag Golf Travel launches with Luxury Giveaway Draw
  8. Qualifying venues for 2018 Senior Open Championship at St Andrews
  9. Tri-Partite Agreement Boost for Asian Golf Industry
  10. Tagmarshal to Complete the Player Experience at Carnoustie

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