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Getting more social everyday

January 27th, 2016

We know that many GBN readers have a keen interest in learning more about how to use social media in their marketing, especially when the benefits go straight to the bottom line. So I’m keen to make sure that, among all our stories about new product launches, VAT, company announcements and so on, you don’t miss the wise words written by Harry Boyd of Intuitive Edge Marketing.

Geoff Russell, Publisher

gbc@golfbusinesslinks.net

@GBNPublisher

Topgolf acquires World Golf Tour, launches media and international divisions and holding company

Topgolf acquires World Golf Tour, launches media and international divisions and holding company

Corporate     11:24 am, January 28, 2016

The deal positions Topgolf as leading golf industry brand with the world’s largest digital golf audience

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PGA of South Africa on drive to help golf clubs grow

PGA of South Africa on drive to help golf clubs grow

Growing the Game     11:24 am, January 28, 2016

The PGA of South Africa will this year intensify its drive to assist golf clubs in growing their membership base with the introduction of its new “Valuing the PGA Professional” programme at clubs around the country

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Richmond’s 125th Anniversary Celebrations to Receive Royal Seal of Approval

Richmond’s 125th Anniversary Celebrations to Receive Royal Seal of Approval

Courses     11:24 am, January 28, 2016

The Richmond Golf Club will extend its long-standing association with the Royal Family when the prestigious London club launches its 125th anniversary celebrations at the start of next month

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Lely UK Chose BTME to Unveil New Toro Utility Vehicle

Lely UK Chose BTME to Unveil New Toro Utility Vehicle

New Products     11:23 am, January 28, 2016

Power, comfort and control boosted in the Toro Workman GTX

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Global Golf Leaders Create World’s Smartest Grips

Global Golf Leaders Create World’s Smartest Grips

New Products     11:23 am, January 28, 2016

GAME GOLF, a world leader in shot-tracking technology, has teamed up with Golf Pride, the #1 Grip in Golf, to make it easier for golfers to know more about their games.

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New Jacobsen LF557/LF577 Debuts at BTME

New Jacobsen LF557/LF577 Debuts at BTME

New Products     11:22 am, January 28, 2016

Two new lightweight wide area mowers added to the LF range. Productivity, functionality and flexibility are features of the new LF557/LF577 mowers

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All Square Exhibit at 2016 PGA Merchandise Show

All Square Exhibit at 2016 PGA Merchandise Show

Corporate     11:22 am, January 28, 2016

All Square, the award-winning online community for golfers, is ready to grow its user base in North America and offers delegates a chance to win the trip of a lifetime to St. Andrews

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AGIF Turfgrass Management Expo Returns to Pattaya

AGIF Turfgrass Management Expo Returns to Pattaya

Exhibitions & Conferences     11:21 am, January 28, 2016

The very latest golf course equipment and machinery will be showcased at the Asian Golf Industry Federation’s 2016 Turfgrass Management Exposition

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Lely Takes Best-Selling TYM Tractor to BTME

Lely Takes Best-Selling TYM Tractor to BTME

Corporate     11:21 am, January 28, 2016

Lely UK chose its best-selling T503 model to represent the TYM Tractors range at BTME

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St John Scotland Continue Defib Support to Clubs

St John Scotland Continue Defib Support to Clubs

Management Topics     11:21 am, January 28, 2016

Golf clubs across Scotland are to receive 22 more life-saving defibrillators from national charity St John Scotland

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UK Golf Course Owners Lobby their MPs on VAT

UK Golf Course Owners Lobby their MPs on VAT

Management Topics     1:24 pm, January 27, 2016

Following a meeting between UKGCOA representatives and Treasury officials in December, the Owners Association has started a campaign to make the case for applying a reduced rate to proprietary golf

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Club Car becomes official supplier at St. Andrews Links

Club Car becomes official supplier at St. Andrews Links

Courses     1:22 pm, January 27, 2016

Club Car to play an integral role in the operation of one of the most distinguished golf complexes in the world

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Yamaha Golf Cars
Key Focus on Energy Efficiency for Lely at BTME 2016

Key Focus on Energy Efficiency for Lely at BTME 2016

Management Topics     1:21 pm, January 27, 2016

With British greenkeepers’ increasing interest in saving fuel, cutting operating costs and reducing carbon footprint, a trio of energy efficient Toro machines garnered significant interest at this year’s BIGGA Turf Management Exhibition

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Srixon Showcases Commitment To Retail Partners

Srixon Showcases Commitment To Retail Partners

Corporate     1:20 pm, January 27, 2016

Srixon has announced that it will be supporting retailer partners following Bridgestone's impending exit from the UK market

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Targeted social media campaigns boosts Golf Club income

Targeted social media campaigns boosts Golf Club income

Opinion     1:19 pm, January 27, 2016

Intuitive Edge Marketing has been working with Enfield Golf Club for only three months; Harry Boyd explains how their campaigns have already brought success

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Skechers Unveil All-New Premium Spikeless GO GOLF™ Shoe Category

Skechers Unveil All-New Premium Spikeless GO GOLF™ Shoe Category

New Products     1:18 pm, January 27, 2016

New GO GOLF Elite™ unites Skechers’ premium GO GOLF Pro upper with a cutting-edge spikeless comfort traction outsole

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New John Deere rough mower unveiled at BTME 2016

New John Deere rough mower unveiled at BTME 2016

New Products     1:17 pm, January 27, 2016

Combining higher capacity mowing with premium cut quality and after-cut appearance, John Deere’s new 9009A TerrainCut rough mower is the latest addition to the company’s award-winning A Model family of fairway, rough and tees & surrounds mowers

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Innovation Shapes the New Nike RZN Tour Golf Ball

Innovation Shapes the New Nike RZN Tour Golf Ball

New Products     1:16 pm, January 27, 2016

As the new season began Nike Golf announced its new golf ball line-up with the RZN Tour and RZN Speed

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PING Signs Westwood, Sullivan and Stone to Multi-Year Agreements

PING Signs Westwood, Sullivan and Stone to Multi-Year Agreements

Sponsorship     1:15 pm, January 27, 2016

European Tour stars Lee Westwood, Andy Sullivan and Brandon Stone have all signed multi-year agreements to continue playing PING golf equipment

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E-Z-GO Select TEKGPS as Their Preferred GPS Provider

E-Z-GO Select TEKGPS as Their Preferred GPS Provider

New Products     1:14 pm, January 27, 2016

The TKV GPS Management system has been specifically developed to provide effective, real-time vehicle management, multi-media communications and state-of-the art golfer conveniences

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Magnificent Seven Become First To Achieve Level 4 Certificate

Magnificent Seven Become First To Achieve Level 4 Certificate

People     1:13 pm, January 27, 2016

Seven PGA Professionals are celebrating after becoming the first in the UK to complete a Level 4 Certificate in Coaching Golf

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Stephen Tucker wins Ransomes Jacobsen-sponsored Edwin Budding Award

Stephen Tucker wins Ransomes Jacobsen-sponsored Edwin Budding Award

People     1:13 pm, January 27, 2016

Creator of the International Golf Course Equipment Managers Association is recognised by the GCSAA

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New Tour to boost junior golf in Wales

New Tour to boost junior golf in Wales

Growing the Game     1:12 pm, January 27, 2016

The Golf Union of Wales is starting a new Welsh Junior Tour to encourage young players of all standards to take part in some fun competitions

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Charterhouse champions self propulsion at BTME

Charterhouse champions self propulsion at BTME

Corporate     1:11 pm, January 27, 2016

Self-propulsion seemed to be the order of the day on the Charterhouse Turf Machinery stand at BTME 2016

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Top Turkish resort Gloria joins forces with Azalea

Top Turkish resort Gloria joins forces with Azalea

Travel     1:10 pm, January 27, 2016

Gloria Hotels & Resorts in Belek has turned to international marcomms specialist the Azalea Group to promote its five-star golf and sports facilities in the UK and Europe

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HowDidiDo Media and Yumax Merge To Form The Yumax Group

HowDidiDo Media and Yumax Merge To Form The Yumax Group

Corporate     2:39 pm, January 26, 2016

The exciting merger brings together, with immediate effect, the UK & Ireland’s largest and most engaged golf community and a leading golf sales & marketing agency

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FootJoy Increases Shoe and Glove Market Shares In 2015

FootJoy Increases Shoe and Glove Market Shares In 2015

Corporate     8:20 am, January 26, 2016

The #1 Shoe and Glove in Golf has cemented its position as the UK leader in both the shoe (54.8%) and glove (55.2%) categories after announcing significant market share increases for sales value in 2015

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Clere Golf strengthens team in Scotland

Clere Golf strengthens team in Scotland

People     8:19 am, January 26, 2016

Ian Howieson, the former Head Professional of the Royal Automobile Club with 37 years’ experience in a variety of professional roles, brings a new and exciting dynamic to Clere Golf’s presence north of the border

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Parliamentary Golf Group announces R&A as first supporter

Parliamentary Golf Group announces R&A as first supporter

Management Topics     8:18 am, January 26, 2016

The Group, comprising Members of all major political parties and from both Houses of Parliament, has the singular remit to “support the sport of golf”

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Vingroup Drives New Ambitions for Golf in Vietnam

Vingroup Drives New Ambitions for Golf in Vietnam

Travel     8:18 am, January 26, 2016

A major push to attract more golfers and tourists to Vietnam is underway, and it’s being led by the largest listed owner and operator of hospitality initiatives in the country

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Thorpeness appoints its first female golf professional

Thorpeness appoints its first female golf professional

People     8:17 am, January 26, 2016

Christine Langford is the new Senior PGA Professional at Thorpeness Golf Club and Hotel

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Tom Doak appointed by England’s National Golf Centre

Tom Doak appointed by England’s National Golf Centre

Courses     1:04 am, January 25, 2016

The world-renowned golf course architect has been appointed to advise on the facilities at the National Golf Centre, the home of England Golf at Woodhall Spa

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Glenmuir Combine Luxury with Natural Performance for Autumn Winter

Glenmuir Combine Luxury with Natural Performance for Autumn Winter

News     12:53 am, January 25, 2016

Glenmuir, the renowned Scottish golf clothing brand, has unveiled its new Autumn Winter 2016 collection which continues to evolve the brand in the year of the its 125th Anniversary.

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New GreenCast Turf App  

New GreenCast Turf App  

Corporate     12:45 am, January 25, 2016

A new mobile-phone App from Syngenta has given greenkeepers and turf managers the opportunity to maintain their spray records simply and effectively and improve the efficiency of all spray applications

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George Peper to receive PGA Lifetime Achievement Award in Journalism

George Peper to receive PGA Lifetime Achievement Award in Journalism

People     12:39 am, January 25, 2016

George Peper, the former Editor-in-Chief of GOLF Magazine for a quarter century and the author, co-author or editor of 20-plus golf books, has been named the recipient of the 2016 PGA Lifetime Achievement Award in Journalism

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Kubota’s latest UTV has the X factor

Kubota’s latest UTV has the X factor

New Products     12:32 am, January 25, 2016

Kubota’s RTV-X900 boasts the same rugged build qualities and superior reliability of the original RTV900, but now with a host of new features and benefits, all designed to meet the evolving demands of the market

Read more →

Last week's most read stories

  1. Marriott Golf Announces Global Expansion
  2. NBC Sports Group Acquires Revolution Golf
  3. PGA confirms support for Parliamentary Golf Group
  4. Montrose Rewrites History with Landmark Name Change
  5. SGD Redesigned Royal Bled Opened by HRH Princess Jelisaveta Karadordevic
  6. GCMA 2017 Conference at Mercedes–Benz World: Full Programme Announced
  7. Golf Industry Gathers in Las Vegas for PGA Fashion & Demo Experience
  8. Skechers™ becomes Foremost Approved and Elite Marketing Programme Supplier
  9. SMS INC. Reveal Q2 Golfing Numbers
  10. Attractive Northamptonshire golf business for sale

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