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BBC Wins Open Ratings Contest

July 20th, 2016

The BBC TV highlights programme on Sunday evening was watched by 1.5m, a considerably higher number than the audience of 1.1m who had watched the live coverage on Sky Sports during the afternoon. These figures compare with 4.7m who watched the final round from St Andrews in 2015 (played on a Monday) and 5.5m who watched Rory McIlroy triumph at Royal Liverpool in 2014, both, of course, broadcast free-to-air by the BBC.

The viewing numbers are down but the quality of the golf played by Henrik Stenson and Phil Mickelson was inspiring and is already being described as classic, recalling the ‘duel in the sun’ played by Tom Watson and Jack Nicklaus at Turnberry in 1977. In fact Nicklaus has written on Facebook, “Our round was really good, but this was better.” Few would argue with Jack!

Geoff Russell, Publisher

gbc@golfbusinesslinks.net

@GBNPublisher

ISEKI UK confirmed as lead sponsor of GolfBIC

ISEKI UK confirmed as lead sponsor of GolfBIC

Exhibitions & Conferences     11:59 pm, January 15, 2018

ISEKI UK has been announced as title sponsor of GolfBIC, the Golf Business & Industry Convention

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A Club Reborn – a new history of Royal Mid-Surrey

A Club Reborn – a new history of Royal Mid-Surrey

Courses     11:58 pm, January 15, 2018

Book relates dramatic transformation since infamous clubhouse fire

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Chateau des Vigiers appoints Magic Hour Media

Chateau des Vigiers appoints Magic Hour Media

Travel     11:58 pm, January 15, 2018

One of Europe’s Top 100 golf resorts, Chateau des Vigiers Hotel, Golf and Country Club in south west France, has appointed Magic Hour Media to handle its golf marketing and press relations in 2018

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Sky Sports to show the Masters Tournament in action-packed 2018

Sky Sports to show the Masters Tournament in action-packed 2018

Media     11:58 pm, January 15, 2018

Sky Sports will broadcast the Masters Tournament live in April after extending its long-term partnership with Augusta. Non-Sky Sports subscribers can watch all of the Masters for just £10.99 with a NOW TV Sky Sports Week pass

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Bruntsfield Links Golfing Society to host 2018 Faldo Series Scottish Qualifier

Bruntsfield Links Golfing Society to host 2018 Faldo Series Scottish Qualifier

Growing the Game     11:52 pm, January 15, 2018

The 2018 Faldo Series Scotland Championship will be hosted in Edinburgh for the first time at Bruntsfield Links Golfing Society, the world’s fourth oldest golf club. The capital club will welcome 120 junior golfers from August 5-8.

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Jet2 Picks Up Mallorca Mantle

Jet2 Picks Up Mallorca Mantle

Travel     11:48 pm, January 15, 2018

Golfers heading to Mallorca's number-one golf destination, Son Gual, this summer, will welcome news that Jet2.com and Jet2holidays has increased its capacity to the holiday island. 

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Professional Sports Group Appointed Agency for Bushnell Golf EMEA

Professional Sports Group Appointed Agency for Bushnell Golf EMEA

Corporate     11:43 pm, January 15, 2018

International sports marketing agency, Professional Sports Group (PSG), has been appointed to manage PR & communications strategy for Bushnell Golf EMEA, overseeing a host of key projects for the No.1 laser rangefinder in golf

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Amateur Golfers to Play On Golf’s Greatest Stage At Carnoustie

Amateur Golfers to Play On Golf’s Greatest Stage At Carnoustie

Management Topics     4:11 pm, January 12, 2018

Club golfers throughout Great Britain and Ireland will have the opportunity to tee it up at Carnoustie shortly before the world’s greatest golfers compete at The 147th Open in July.

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American Golf: Sponsors of The Golf Business Innovation Show

American Golf: Sponsors of The Golf Business Innovation Show

Exhibitions & Conferences     4:05 pm, January 12, 2018

The Golf Business Innovation Show has announced that American Golf will be one of the sponsors for the conference & exhibition at The Celtic Manor Resort on the 1st February

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Royal Dornoch’s Green Credentials Earns It Geo Award

Royal Dornoch’s Green Credentials Earns It Geo Award

Courses     3:57 pm, January 12, 2018

An internationally-renowned golf course’s commitment to its community and natural environment has earned it a coveted global sustainability accolade

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Motocaddy Bag Promotion Helps Lift Trolley Sales

Motocaddy Bag Promotion Helps Lift Trolley Sales

Corporate     3:51 pm, January 12, 2018

The free cart bag promotion run by Motocaddy in the lead-up to Christmas was so popular with golfers that it’s been credited with lifting electric trolley sales in the UK to their highest ever level for a single month. According to the latest industry retail figures from Golf Datatech*, more electric trolleys were sold during […]

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Rigby Taylor Helps Stinchcombe Hill Golf Club Meet Steep Demands

Rigby Taylor Helps Stinchcombe Hill Golf Club Meet Steep Demands

Courses     3:46 pm, January 12, 2018

The word ‘steep’ and its connotations ideally describe a number of facets of Stinchcombe Hill Golf Club in Gloucestershire. Established in 1889 with nine holes, and extended to 18 holes in 1906, the club is steeped in history with the Edwardian mansion, Stinchcombe House, built by the Lister family (of diesel engine fame), forming a magnificent backdrop to part of the course.

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Provision Events Partner Oakley for Visitor Experience at PGA Show

Provision Events Partner Oakley for Visitor Experience at PGA Show

Exhibitions & Conferences     3:32 pm, January 12, 2018

PVE, the sponsorship activation expert, has been commissioned by Oakley to provide an interactive brand experience for visitors to its booth at the PGA Merchandise Show in Orlando

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Crail golfers give boost to wounded veterans

Crail golfers give boost to wounded veterans

Growing the Game     3:26 pm, January 12, 2018

Pam Smith, captain of Crail Golfing Society, had a welcome New Year’s gift for St Andrews Legacy, a charity that helps ill and injured military veterans towards recovery through golf, when she presented it with a cheque for £1000

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Findagolfbreak.com is Golfhacker Magazine’s Official Travel Partner

Findagolfbreak.com is Golfhacker Magazine’s Official Travel Partner

Media     3:13 pm, January 12, 2018

Leeds based golf travel company, Findagolfbreak.com, has become the official travel partner for Golfhacker Magazine.

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Vote your hero on stage at Wentworth for Golf Foundation Presidents’ Awards

Vote your hero on stage at Wentworth for Golf Foundation Presidents’ Awards

Growing the Game     3:07 pm, January 12, 2018

The Golf Foundation has received a number of “outstanding nominations” for this summer’s Presidents’ Awards to be presented during the BMW PGA Championship in May

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PGA Pro & Secretary Challenge Announced

PGA Pro & Secretary Challenge Announced

Management Topics     2:59 pm, January 12, 2018

Are you up for the PGA Pro & Secretary Challenge? Teamwork Trophy up for grabs in the PGA Pro & Secretary Challenge on Thursday 12th April at Woodcote Park Golf Club

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Golfer Jonas Blixt Signs With J.Lindeberg

Golfer Jonas Blixt Signs With J.Lindeberg

Sponsorship     2:55 pm, January 12, 2018

Swedish PGA star Jonas Blixt has joined the golf team at leading sport-fashion brand J.Lindeberg

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Help Emma Make a Difference

Help Emma Make a Difference

People     2:50 pm, January 12, 2018

After beating three types of cancer, Emma Kilby, Technical Area Sales Manager for ICL, is taking part in the London Marathon 2018 in a bid to raise funds for Children with Cancer UK

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Last week's most read stories

  1. Della Vecchia to Head International Sales at Golf El Prat
  2. Motocaddy Bag Promotion Helps Lift Trolley Sales
  3. The Amazon Impact on Golf Equipment and Apparel
  4. Peter Millar Grows Presence on PGA and European Tours
  5. Royal Dornoch’s Green Credentials Earns It Geo Award
  6. Mission Hills tops 100,000 rounds by junior golfers
  7. Rob Corcoran joins The Revenue Club
  8. ‘GolfSixes’ Attracts New, Younger Fans
  9. American Golf Customers Raise £20,000 for On Course Foundation
  10. Callaway Launches GOLFIT Sports Band

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