Attracting New Audiences To Golf

June 21st, 2017

The inaugural Hero Challenge one-hole knockout contest was hugely popular with players and spectators last year, and the European Tour, with the support of Hero MotoCorp, has expanded the concept to three tournaments this year, starting at the Aberdeen Asset Management Scottish Open on July 11th

“We have embraced shorter formats like the Hero Challenge and the recent GolfSixes tournament to appeal to new audiences and this one-hole straight knockout contest provides fast-paced entertainment, whilst showcasing the considerable skill of our players,” says Keith Pelley, Chief Executive of the European Tour,

The action at Dundonald Links on July 11th will be take place over a specially constructed par three hole on the 18th and will be broadcast live on Sky Sports from 7.30 to 8.30 pm, as well as across the European Tour’s global broadcast platform and on Spectators can book a free ticket via Enjoy!

Geoff Russell, Publisher



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Oxfordshire, England OX10 7HH

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