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Attracting new audiences for the game

September 23rd, 2016

Last week it was the ‘World Super 6 Perth’ that grabbed the headlines. This week it is the ‘Hero Challenge’ a new format head-to-head competition that will played on the Tuesday night of the British Masters supported by Sky Sports and televised live in peak time.

Taken together with yesterday’s launch of the ticketing options for next year’s Open Championship to include Youth Tickets extended from 16 – 21 years of age to 16 – 24 year olds, including free camping accommodation, it is clear that both the R&A and The European Tour are determined to attract new audiences for the game.

With the much better than expected showing by golf at the Olympics and the forthcoming media spotlight on The Ryder Cup, it is clear to me that the game is in a much better place than the pessimists and doom-mongers would have us believe. Let’s make the most of this.

Geoff Russell, Publisher

gbc@golfbusinesslinks.net

@GBNPublisher

Hero Challenge under the lights at the British Masters

Hero Challenge under the lights at the British Masters

Growing the Game     11:52 am, September 23, 2016

Stars of the European Tour will go head-to-head under floodlights in an innovative, fast-paced one-hole knockout contest - the Hero Challenge - which takes place at The Grove on Tuesday October 11 will be televised live on Sky Sports from 7.30pm-8.30pm (BST)

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Celtic Manor in talks to run proposed Hoylake golf resort

Celtic Manor in talks to run proposed Hoylake golf resort

Courses     11:46 am, September 23, 2016

The company behind the South Wales luxury resort which hosted the 2010 Ryder Cup and 2014 NATO summit are in talks with the Jack Nicklaus Joint Venture Group to manage the hotel and conference centre

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Golf’s Oldest Championship Even More Open For Next Generation Of Fans

Golf’s Oldest Championship Even More Open For Next Generation Of Fans

Sponsorship     11:37 am, September 23, 2016

Tickets for The 146th Open at Royal Birkdale are now on general sale with a variety of different ticketing options and early season prices available. For under-25s, The Open is more accessible than ever

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Dates announced for The 2018 Ryder Cup at Le Golf National

Dates announced for The 2018 Ryder Cup at Le Golf National

Sponsorship     11:33 am, September 23, 2016

The Ryder Cup at Le Golf National in Paris will be played from Friday, September 28 to Sunday, September 30, 2018, only the second time in the event’s history that it has been staged in Continental Europe

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Mallorca’s Golf Son Gual to Host Annual WLG Awards

Mallorca’s Golf Son Gual to Host Annual WLG Awards

Travel     10:11 am, September 23, 2016

World of Leading Golf the organisation representing many of the world's most renowned golf clubs, will hold its annual awards evening at Golf Son Gual, near Palma, on November 16

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Greg Norman Collection Becomes a Foremost Approved Supplier

Greg Norman Collection Becomes a Foremost Approved Supplier

Corporate     10:11 am, September 23, 2016

ProQuip Golf agrees deal with Foremost Golf for supply of GNC apparel, knitwear and accessories

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New Golfers Tee Off In Style

New Golfers Tee Off In Style

Growing the Game     10:10 am, September 23, 2016

Sixty new golfers from all round North Wales enjoyed a special event with thousands of pounds worth of prizes and help from Ladies European Tour star Amy Boulden

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Golfing Legends Raise La Manga Club Bar to New Heights

Golfing Legends Raise La Manga Club Bar to New Heights

Courses     10:10 am, September 23, 2016

Gary Player, Arnold Palmer and Severiano Ballesteros played key roles in La Manga Club’s glamorous and evolving history and the famous Spanish resort has paid homage to the legendary golfing trio in its newly refurbished and rebranded 37 Spike & Sports Bar

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Found in New Zealand: Miniature Replica of Scottish PGA Championship Trophy!

Found in New Zealand: Miniature Replica of Scottish PGA Championship Trophy!

Salesroom & Memorabilia     10:09 am, September 23, 2016

In the build up to the event's 100th staging at Gleneagles next month, a replica of the Scottish PGA Championship Trophy has been discovered more than 11,000 miles from home

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The Westin Abu Dhabi: Abu Dhabi’s Leading Integrated Golf Resort

The Westin Abu Dhabi: Abu Dhabi’s Leading Integrated Golf Resort

Travel     10:09 am, September 23, 2016

At the heart of Abu Dhabi’s hospitality and sporting world and offering views across the stunning Abu Dhabi Golf Club, The Westin Abu Dhabi Golf Resort and Spa is setting the standard as Abu Dhabi’s only integrated golf resort

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GrundGolf launches the Pocket Putting Mirror™

GrundGolf launches the Pocket Putting Mirror™

New Products     10:09 am, September 23, 2016

The Pocket Putting Mirror™ is a small (3.5 inches by 2.125 inches - approx. 90mm x 55 mm) convex mirror, convenient to use (indoor and outdoor) and very effective for checking aim, alignment and swing path. “Simple and effective” said John Cook - 11 times PGA Tour winner

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Oceânico Group Announces Sale of its Ownership Stake in Oceânico Golf

Oceânico Group Announces Sale of its Ownership Stake in Oceânico Golf

Property     10:10 am, September 22, 2016

The Oceânico Group has sold its full interest and ownership in Oceânico Golf, Vilamoura, to KAY CC Portugal, a partnership between Mr. Keith Cousins and the Dom Pedro Hotels Group

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Mungo Park to Address Golf Designers Conference

Mungo Park to Address Golf Designers Conference

Exhibitions & Conferences     10:04 am, September 22, 2016

The great grandson of the first Open Champion, is to address a major conference in Scotland examining past, present and future course designs and being held in Inverness on 1 and 2 March 2017 (revised dates)

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Golf Foundation thanks Titleist for significant support of juniors in 2016 season

Golf Foundation thanks Titleist for significant support of juniors in 2016 season

Growing the Game     10:03 am, September 22, 2016

Thanks to “fantastic” support from Titleist over the whole summer, players of all ages have been teeing up the #1 ball in golf bearing the logo of ‘HSBC Golf Roots’ – the Golf Foundation initiative which helps increasing numbers of young people to enjoy the benefits of golf

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New G/FORE Umbrellas Will Go Down A Storm

New G/FORE Umbrellas Will Go Down A Storm

New Products     10:02 am, September 22, 2016

After teaming up with Haas-Jordan, the manufacturers of the sturdiest and most dependable umbrellas on the market, G/FORE has added its own distinctive, light-hearted take with a series of designs featuring gloved hand gestures

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Family-Owned Quinta Da Marinha Excels In Top European Resorts Ranking

Family-Owned Quinta Da Marinha Excels In Top European Resorts Ranking

Travel     10:01 am, September 22, 2016

In a victory for niche operators, the family-owned Hotel Quinta da Marinha Resort, in Cascais, Lisbon, is celebrating after achieving a hugely creditable position of 30th in Golf World's inaugural Top 100 Golf Resorts in Continental Europe ranking

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Diamond Golf Announces Autumn 2016 Academy Dates

Diamond Golf Announces Autumn 2016 Academy Dates

Corporate     10:00 am, September 22, 2016

Golf Professionals looking to enhance their club making, club fitting and repair skills should consider booking a place on one of a range of Academy courses being run by Diamond Golf International this autumn & winter

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Eltham Warren Golf Club uses Reesink Lease for course-tailored Toro Fleet

Eltham Warren Golf Club uses Reesink Lease for course-tailored Toro Fleet

Courses     9:55 am, September 22, 2016

Eltham Warren Golf Club, the small but perfectly-formed nine-hole club in South East London, has been building a fleet of Toro machines gradually over time

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Sri Lanka’s first resort golf course opens

Sri Lanka’s first resort golf course opens

Travel     9:50 am, September 22, 2016

Announcing the opening on 1st October of the first resort golf course in Sri Lanka at Shangri-La’s Hambantota Resort & Spa

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