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Attracting new audiences for the game

September 23rd, 2016

Last week it was the ‘World Super 6 Perth’ that grabbed the headlines. This week it is the ‘Hero Challenge’ a new format head-to-head competition that will played on the Tuesday night of the British Masters supported by Sky Sports and televised live in peak time.

Taken together with yesterday’s launch of the ticketing options for next year’s Open Championship to include Youth Tickets extended from 16 – 21 years of age to 16 – 24 year olds, including free camping accommodation, it is clear that both the R&A and The European Tour are determined to attract new audiences for the game.

With the much better than expected showing by golf at the Olympics and the forthcoming media spotlight on The Ryder Cup, it is clear to me that the game is in a much better place than the pessimists and doom-mongers would have us believe. Let’s make the most of this.

Geoff Russell, Publisher

gbc@golfbusinesslinks.net

@GBNPublisher

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