Global Edition

Golf Industry News - traxion

Taylor Made-adidas Golf has reported its first quarter 2000 earnings with record results: Euros 125 million in total world wide sales which is a 41% increase compared to the same period last year. The company’s metal wood category grew by 17%

The company is launching a brand new TV and press advertising campaign to promote the Tour Traxion golf shoe. This represents a major assault by adidas on the European golf footwear market