Global Edition

Golf Industry News - Tom Johnson

The European Tour has formed a partnership with Legends, a premium experiences company, to manage its omnichannel retail programme, including a new official global online store and onsite merchandise stores at multiple events.

Scottish golf clothing brand Glenmuir has agreed a five-year partnership with Ryder Cup Europe, which brings their association to nearly 40 years.

European Tour Chief Executive Keith Pelley delivered an inspiring keynote speech at the European Tour Properties Conference, attended by representatives from the 26-strong network of world-class golf venues, including delegates from the Middle East and South East Asia, at London Golf Club, March 13-15