Global Edition

Golf Industry News - Scott Mahoney

Luxury apparel brand Peter Millar announced today that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion innovator Mossimo Giannulli

Peter Millar has announced additions to their team of brand ambassadors in 2018: Branden Grace, Si Woo Kim, Chesson Hadley, Hudson Swafford, Chez Reavie, Scott Brown, Sam Saunders, Johnson Wagner, Shawn Stefani, Matteo Manassero, Davis (Dru) Love IV, Chris Wilson and Brett Quigley

The new range combines G/FORE's custom design and golf footwear expertise with classic Peter Millar styling in custom colours and was introduced to wide acclaim at the 2017 PGA Merchandise Show last week