Global Edition

Golf Industry News - sales and marketing

A former Gleneagles professional has been recruited to help Celtic Manor gear up for the Wales Open in June. Chris Baron, 33, has been appointed golf operations manager at the 1,400-acre complex and will take over customer services while his colleagues concentrate on bringing the Ryder Cup to south Wales. Baron has been joined at […]

Spalding Sports Worldwide will spend more than £10 million on an aggressive advertising and promotional campaign for the Strata ball this year. The campaign will include television, print and radio advertising, a sampling programme, consumer promotions, and the involvement of more than 2,500 club and tour professionals. With most ball manufacturers refusing to alter their […]