Global Edition

Golf Industry News - Dr Alan Hocknell

Callaway Golf’s new range of Mavrik drivers, fairway woods, hybrids and irons has been enhanced by the use of an advanced supercomputer that enabled the company’s R&D team to use artificial intelligence and machine learning to design wide-ranging features and technologies that have been incorporated across the entire line-up.

Callaway has added two new products to its Epic Flash range with the launch of the Epic Flash Forged Irons and the Epic Flash Hybrids. Both will go on sale in the UK and Europe on August 9. Epic Forged Irons An ultra-premium iron, the Epic Forged has been created to deliver exceptional feel, sound […]

Dr Alan Hocknell stages keynote seminar at TGI Business Conference