Global Edition

Golf Industry News - Bill Price

Mizuno has unveiled a major upgrade to its long-established Shaft Optimiser custom-fitting tool that uses a built-in gyro and transmission via Bluetooth to the Swing DNA software to digitally recommend more accurate lie angles. Since its introduction in 2010, Mizuno’s Shaft Optimizer has become the favoured iron shaft fitting tool of golf professionals worldwide. Measuring five critical […]

Seventeen-year golf industry veteran to lead TaylorMade Golf Company’s Product Strategy and Development of Metalwoods, Irons, Balls, Putters, Wedges & Accessories