Global Edition

 

Not Many People Know This…

One of the main talking points at this week’s GolfBIC was the recent publication of ‘The Economic Impact of Golf on the Economy of Europe’ – a report commissioned by the PGA and produced by SPORTS MARKETING SURVEYS INC. This report can be freely downloaded here

The value of European Golf, estimated as €15.1 billion, far outstrips the cost of staging the 2012 Olympics – €11.5 billion – and is nearly as much as the cost of the UK’s ‘Protection Budget’ – €16.9 billion. It even represents 3.7 times the total European sales of Coco Cola. Who knew? (source SPORTS MARKETING SURVEYS INC.)

Geoff Russell, Editor

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