The Open Championship Official Hospitality Programme has benefited from a £2m investment and combined package sales for this year’s Championship at Royal Lytham & St Annes have surged by 30% year-on-year.
The top two on course restaurants will be housed in a new fairway edge, double-deck, pavilion on the 15th hole at Lytham, sharing this prime viewing location with a complex of corporate chalets. Also new for 2012 a bistro style restaurant in the busy tented village that is proving popular with smaller businesses and golf fans treating themselves to a packaged day out at golf’s oldest major.
The £2m investment is made up of the new double-deck pavilion, enhanced event TV and leaderboard information, a commitment to sourcing local produce and higher hospitality staff levels.
Commenting on the marked increase in package sales, Open Championship Official Hospitality Programme Director, Brett Tonkyn said: “We have had a great response from businesses to our new offer at The Open with people reacting positively to the enhanced facilities and recognising the fact that golf gives more quality time with customers and colleagues than any other sport.
“A further rush of sales is anticipated around Easter and already private chalets for 30 and 50 people and the bistro style Open Champions Restaurant are sold out for Open Championship Friday.”
Packages at The Open range from £250 to £599 per person and include priority parking, fast track lanes at paygates and catering options that range from bistro bar to fine dining. All restaurants and chalets feature Open Championship TV with rolling leaderboard information, are air-conditioned and have private washroom facilities.
The Open Championship Official Hospitality Programme sales team can be contacted by telephone on +44 (0) 844 371 0883, by email at hospitality@TheOpen.com or for detailed information visit TheOpen.com/hospitality.
The Open Championship Official Hospitality Programme is the only on course hospitality provider at Royal Lytham & St Annes and revenues help fund golf development work throughout theNorth West.
The Open Championship www.opengolf.com