Since 2008 the collaboration between BRS Golf, Tourism Partnership North Wales (TPNW) and participating Golf Clubs in the region has resulted in over £1.5 million in green fee revenue being booked online. More importantly there has been continued growth in online bookings over the last four years, with 2011 seeing a further 47% increase in revenues.
Powered by BRS Golf, TPNW’s Golf North Wales website www.golf-northwales.co.uk and online tee time booking system has become the focal point for their marketing. It is attracting golfers from America, China and New Zealand, both proving the value of TPNWs’ decision to concentrate its marketing on the internet and paying handsome dividends for both the participating clubs and the region as a whole.
Carole Startin, Marketing & Events Executive of TPNW, is delighted with the results: “It shows that going online is the way forward for golf clubs. It’s also helping to bring in much needed income to other parties, such as hotels, restaurants and pubs.”
Carole continues: “There’s no question, judging from the results we’re seeing and from the feedback from the clubs working with us that going online for tee booking has enabled them to buck the trend during the economic downturn.”
Dr. Brian Smith, Director of BRS Golf, is delighted that the TPNW and its participating golf clubs are all getting great results from the decision to invest in online booking: “The results inNorth Walesare a great example of how collaboration between tourism, golf clubs and a technology partner can really help generate business and bookings in a region.”
“We’ve seen similar growth inIrelandwith the North & West Coast Links marketing group. They and the TPNW are great examples for any regional grouping that is interested in raising its online profile, facilitating bookings from golfers and promoting tourism benefits.”
Tourism Partnership North Wales: www.tpnw.org
Golf North Wales: www.golf-northwales.co.uk