The bar on the promotion of golf tourism in Asia has been raised to a whole new level. This move comes as a huge game-changer for an industry that promises to boost golf tourism in the Continent to record-shattering revenue levels in the coming years.
This initiative is being spearheaded by TripFactory.com, an American technology company that offers seamless technology and tools for golfers to plan their golf vacations without any hassle.
“TripFactory’s mission is to be the most useful travel platform for travelers, It offers the combined experiences of a Google-like search, an Amazon.com kind of personalisation and recommendations and a Facebook-like interface to interact with travel experts, to golf travellers globally,” explained Vinay Gupta, the founder and chief executive officer of TripFactory, an entrepreneur who started and grew Via.com into a dominant player in the travel domain in 49 countries globally, accounting for revenues in excess of US$500 million.
He explained, “The platform enables a golf enthusiast to explore, personalize and plan a trip and has the right combination of tools for suppliers to create fascinating and relevant content to help realize such trips”.
“We have partnered with Asia Pacific Golf Group to create a special Golf Tourism vertical and have the ability to scale this up to a great level and grow this sector at an exponential rate”, Gupta added.
According to him, TripFactory is a universal platform and is open to all stakeholders and suppliers to take advantage of the platform and make the best out of it. “We welcome airlines, hotels, golf clubs, resorts, tour operators and all businesses associated with golf to work with us”, he said.
TigerAir, a prominent carrier in this region is the first airline to be involved in this initiative and more airlines are expected to follow suit in the near future. Commenting on the development, Kaneswaran Avili, Director – Commercial of TigerAir said, “We see this as a right step towards promoting golf tourism in the most dynamic golf-centric region in the world”. “This is a platform that has come at a time where golf tourism is at its inflection point and we being one of the leading carriers in the region, take pride in playing an active role in the growth of the vertical going forward”, he added.
Mike Sebastian, the Chief Executive of the Asia Pacific Golf Group commented, “TripFactory’s platform is a godsend of an opportunity for golfers – it is a superbly designed initiative by a team of visionary technocrats that makes golf vacations an absolute dream and this partnership will ensure the finest of experiences by bringing all the stakeholders together”.
“We see TripFactory as a consummate aggregator of all things golf concentrated in one hassle-free package – an extremely smart online service which no golfer can do without”, Sebastian added.
“We will work closely with the Asia Pacific Golf Group to make TripFactory a one-stop shop that will have every stakeholder in the golf Industry coming together in one broad stroke of the brush”, said Gupta.
Besides the golf tourism vertical, TripFactory will also start catering to specialist themes like diving, mountain climbing, adventure tourism and a host of related fields in travel.