Darren Clarke, one of the frontrunners to succeed Jose Maria Olazabal as Europe’s Ryder Cup captain in 2014, will be at the forefront of Your Golf Travel’s promotional activities over the coming months, while he will also carry their logo on his shirt as an official sponsor alongside Dunlop Collection.
One of the European Tour’s biggest stars over the last two decades, Clarke has enjoyed global success since turning professional in 1990 including 22 wins worldwide and five successive Ryder Cup appearances from 1997-2006, while he finally ended his search for a Major by winning the Open Championship at Royal St George’s last year.
The 44-year-old Northern Irishman said: “I’m delighted to have agreed my new role with Your Golf Travel. As Europe’s largest golf travel business, they have an influential role to play in attracting new people to golf and that can only be good for the long-term future of our great game.”
Under the terms of the new partnership, Your Golf Travel will also become a global partner to International Sports Management (ISM), Clarke’s sports management company, who will assist in the marketing of events and promotion of the business in 2013.
Your Golf Travel co-founder Ross Marshall said: “Darren Clarke has always been a great hero of ours and it’s a great honour for us to be able to sponsor him to help take our brand to a global audience.
“His emotional victory at last year’s Open Championship and Ryder Cup heroics at the K Club will be remembered by golfers for many years to come. He’s a very popular figure, not just in theUKbut around the world and we are fully behind his Ryder Cup candidature. There is no better man for the job and we’re relishing the prospect of working with him.”
The agreement is the third new alliance that Your Golf Travel has formed in as many months following earlier deals with Troon Golf and talkSPORT.
Launched in 2005, Your Golf Travel offers golf holidays and breaks to more than 3,000 venues and courses across 22 countries worldwide through its website and brochure.
The firm features a range of innovative golf breaks, including ‘inside the ropes’ packages to major championship venues, allowing golfers to follow in the footsteps of the pros, and has previously sold breaks for as little as £1.
Your Golf Travel www.yourgolftravel.com.