Global Edition

Volvo to sponsor Scandinavian Mixed tournament

2.25pm 31st January 2022 - Sponsorship

Volvo Car Sweden is to become the new title sponsor of the Scandinavian Mixed Hosted by Henrik and Annika, with the tournament staged at Halmstad Golf Club for the first time from June 9-12, 2022.

Hosted by Major champions Annika Sorenstam and Henrik Stenson, the tournament, which is presented jointly by the DP World Tour and Ladies European Tour, was the first of its kind to feature a field of 78 men and 78 women playing for one prize fund and one trophy. Last year, Northern Ireland’s Jonathan Caldwell (pictured) triumphed in the inaugural edition hosted at Vallda Golf and Country Club near Gothenburg.

This year’s tournament will have an increased prize fund of US$2million, which is up from the €1 million purse offered in 2021. 

The Volvo Car Scandinavian Mixed is an innovator in sustainability as the tournament looks to become fully carbon neutral, promoting the use of electric bikes and shuttle services for fans, recycling of materials used in the staging of the event last year, and a beach cleanup day to be held at Halmstad in the lead up to the tournament. Plus, for every ticket sold, one tree will be planted to help offset the tournament’s carbon footprint. 

Katarina Adamson, CX, Brand & Communications Director for Volvo Car Sweden, said: “Sustainability and gender equality are very important to Volvo Cars. We are liked minded with our innovative approach to challenging the norm and we see fantastic opportunities to strengthen important customer relationships with this new partnership. We are very much looking forward to welcoming the world’s best female and male golfers to Volvo Car Scandinavian Mixed in June as well as current and future customers.”

Annika Sorenstam added: “Our game is inclusive in so many ways and this tournament continues to highlight that fact on a global stage. Volvo Cars have shown time and time again that they share those values and are a passionate supporter of golf, and we are excited to bring women and men together once more for this fantastic tournament.”

For tickets to the tournament, click here.

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