UPS (NYSE: UPS) today announced that professional golfer Louis Oosthuizen, winner of the 2010 Open Championship at St. Andrews, will represent the company as its newest brand ambassador on The European Tour.
“With a membership that represents 47 nationalities and a tournament schedule that spans the world, The European Tour provides a unique platform to demonstrate UPS’s logistics capabilities to a truly global audience”
Oosthuizen will begin wearing the UPS shield on his shirt when he tees off at the WGC-HSBC Champions tournament in Shanghai on Thursday. Other golfers representing UPS on the Tour include Jeev Milkha Singh, the first Indian golfer to become a member of The European Tour, and Lee Westwood, who earlier this week became the No. 1 rated golfer in the world.
“It’s a great honor to have the global leader in shipping and logistics backing me on The European Tour,” said Oosthuizen. “UPS sets the standard for its industry and I truly appreciate the opportunity to be associated with one of the most highly regarded brands in the world.”
In addition to representing UPS on the world’s fairways, Oosthuizen also will participate in various UPS-sponsored marketing and promotional activities, including customer and employee hospitality events at several European Tour tournaments across the globe.
“With a membership that represents 47 nationalities and a tournament schedule that spans the world, The European Tour provides a unique platform to demonstrate UPS’s logistics capabilities to a truly global audience,” said Ron Rogowski, UPS vice president, sponsorships & events. “And we’re delighted to have Louis Oosthuizen join the UPS team of brand ambassadors, who undoubtedly will add a lot of excitement to our golf program.”
As the Official Logistics and Express Sponsor of The European Tour, UPS handles the transportation and delivery of nearly everything required for the production of the Tour’s 48 tournaments, which take place in 27 countries on five continents.
“Transporting The European Tour requires flawless logistics and UPS delivers.” said George O’Grady, Chief Executive of The European Tour. “UPS has to coordinate the movement of massive amounts of equipment over a very large geography, and usually in a very short window of time. From one tournament to another, from one continent to another, UPS works diligently behind the scenes to ensure that every European Tour event is a success.”
“What UPS does for The European Tour is reflective of what UPS can do for any business, large or small,” added Rogowski. “Our extensive array of logistics solutions can help companies discover new ways to drive growth, save money and enhance customer relationships.”
For more information about the many ways UPS is helping companies all over the world leverage the power of logistics, visit www.thenewlogistics.com