The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH] is pleased to announce its continued partnership of the Celebrity Cup at Golf Live for the third consecutive year. The tournament will take place from 10 – 12 May, 2013, at The Celtic Manor Resort in Wales. For the event, 24 celebrity players from across the United Kingdom will compete on the green while wearing the latest Tommy Hilfiger golf styles.
“I’m excited that, for the third year, we are able to support and partner with the Celebrity Cup at Golf Live,” said Tommy Hilfiger. “Sport and style are integral to my design philosophy. This event represents a fantastic opportunity to showcase the unique fashion, lifestyle and performance qualities of our Golf collection. Furthermore, I’m pleased the tournament will include a special event to support the Elizabeth Montgomerie Foundation, which supports individuals and families affected by cancer.”
All 24 tournament participants will be dressed in key pieces from the Tommy Hilfiger Golf collection, featuring classic golf apparel interpreted in fresh ways to reflect the preppy heritage and energetic spirit of the brand. Pieces are made with specially-developed, performance-enhancing fabrics.
Celebrity Cup participants will include English model Jodie Kidd, Welsh actor Ioan Gruffudd and English actor Matthew Goode. The celebrity players will be organized into teams to represent their respective countries. The Celebrity Cup is expected to be attended by 25,000 visitors over three days.
The Tommy Hilfiger Golf collection caters to both male and female golfers. The men’s collection ranges from short-sleeved polos to sophisticated outerwear options, while the women’s collection features versatile bermudas, polos, knits and outerwear.
Performance-enhancing fabrics are key to the collections; TH Tech is a 100 per cent polyester fabric with moisture-wicking capabilities that keep garments dry, while providing properties required in a technical garment. TH Comfort Tech is hybridized cotton that combines style and comfort with essential functionality. TH Cotton supplements the performance-driven fabrics to ensure superior quality and fit.
Through a license agreement with The Fletcher Leisure Group, the Tommy Hilfiger Golf collections are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com.
Tommy Hilfiger www.tommy.com