The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), has announced that Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, will serve as global ambassador for the Tommy Hilfiger golf line until 2014. Commencing January 2012, Bradley will represent the brand by wearing select pieces from the men’s golf collection.
“I am thrilled to have Keegan Bradley as the global ambassador for our golf collection,” said Tommy Hilfiger. “His energy both on and off the course is inspiring and a wonderful fit for our brand. We wish Keegan the very best on his upcoming season.”
“I am really excited about joining the team at Tommy Hilfiger,” said Keegan Bradley. “Tommy Hilfiger is an iconic American brand and I am extremely proud to be a part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and in my opinion, if you look good, you play good!”
“Keegan’s style, values and determination make him an ideal person to have on our team,” said Mark Fletcher, President of Fletcher Leisure Group.”The timing could not be better as Keegan’s game has great momentum as does the Tommy Hilfiger brand.”
The Spring 2012 collection is inspired by the preppy, energetic spirit of the Tommy Hilfiger brand. Adding a twist to signature classic American sensibility, the collection’s technical performance fabrics focus on style and fit. Through a licensing agreement with Fletcher Leisure Group, the men’s and women’s golf line is available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts, as well as tommy.com.
Targeting men and women golfers, the collection offers a wide selection of garments with approximately 100 styles for men with expected retail prices ranging from €60/£50 for short-sleeved polos to €140/£115 for sophisticated outerwear options. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from €60/£50 for bermudas and polos to €140/£115 for knits and outerwear.