The British & Irish Lions has announced a new licensing partnership with world-leading golf brand Titleist.
The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, which has partnered with the Lions to create a new range of products ahead of the eagerly awaited tour to South Africa in 2021 to face world champions, the Springboks.
As part of the deal, Titleist will offer a range of Lions branded accessories, including golf balls, golf bags and club head covers, as well as gloves and towels.
“We are delighted to welcome Titleist to our growing family of licensees,” said Tom Halsey, British & Irish Lions Commercial Director. “Titleist products are top quality and, like the Lions, are known around the world for being a symbol of excellence. I am sure Lions supporters will be keen to take to the course with the number one ball in golf, featuring the famous Lions crest.”
“We are absolutely delighted to bring two iconic brands in golf and rugby together to offer fans a unique collection of products to celebrate the Lions Tour,” added Hannah Stevens, Head of Retail at The Point 1888. “As a retail-first brand extension company we are actively planning for a truly spectacular summer of rugby with our retail and new licensee partners.”