Global Edition

‘The Shire Series’ Is Tribute to Seve

3.23am 29th February 2012 - Sponsorship & Events

UK golfers can now pay their own tribute to Seve Ballesteros, and raise money for his Foundation, in a new year-long series of amateur golf events to be hosted at his only UK golf course.

The Shire Series ( involves six qualifying tournaments with a Final, featuring winners and runners-up, to take place on National Spain Day, 12th October 2012.

Hosting all seven events is The Shire London, which is the only Seve Ballesteros signature course design in theUK. The venue is donating at least £20 from all entry fees plus proceeds from all other fundraising activity to the Seve Ballesteros Foundation, which works in partnership with Cancer ResearchUKto raise money for vital brain cancer research.

Seve Ballesteros passed away on 7th May 2011, and The Shire Series starts just over a year later, in June 2012. The full schedule is:

Seve’s nephew and manager Ivan Ballesteros says: “Seve was determined for his Foundation to raise money to help others in his position. I am very happy the Seve Ballesteros Foundation is benefitting from The Shire Series as it will help us to achieve this, and I’d like to thank them for their support. Good luck and play well!’

The Shire London’s Ceri Menai Davis explains the thinking behind the event: “Almost everyone is affected by cancer in some way, and we were all deeply touched here by what Seve went through, as many of us were lucky enough to meet the great man during his visits here.

“Seve was a superlative, Major-winning superstar and secured his place in the history of the sport many times over, but he was also charismatic like no other golfer before or since, and had a natural, everyman type appeal. The Shire Series has been created in that spirit, and enables any golfer – no matter what his or her experience or age – to compete on equal terms on his spectacular Masters Course here at The Shire London.”

The Shire London celebrates its 5th anniversary in 2012, and donations from The Shire Series will be boosted by other events at the club in 2012, including Members’ events, as the club seeks to raise the maximum amount of money for the Seve Ballesteros Foundation, its official charity.

Sophie Cannon, Foundations Manager at Cancer ResearchUK, said: “Seve inspired everyone in the golfing world, and The Shire Series is a fitting tribute to him, as it is hosted at the course he designed. Donations to the Seve Ballesteros Foundation enable us to continue our vital research into brain cancer, so we hope many golfers will enter the tournaments – and enjoy Seve’s golf course.”

Full entry and donation details can be found on the web at, or call The Shire London on +44 (0)20 8441 7649.

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