Global Edition

Swede Dreams for Galvin Green Champion

10.11am 23rd October 2015 - Sponsorship

Mats Lundqvist, left, and Jack Harrison (image courtesy of The PGA)
Mats Lundqvist, left, and Jack Harrison (image courtesy of The PGA)

PGA Assistants’ Championship sponsor Galvin Green whisked champion Jack Harrison off for a whistle-stop tour of the company’s native Sweden last month.

Harrison, who landed the title at Coventry Golf Club in August, met the people behind the famous brand, including creative director Mats Lundqvist.

The 24-year-old, who will wear Galvin Green clothing for the coming season, also played rounds of golf at the PGA Sweden National in Malmo and the course close to the company headquarters at Vaxjo in central Sweden.

“We really felt it was really important for the winner to have a personal experience and insight into the brand,” said Tom Burlison, Galvin Green’s UK and Ireland marketing co-ordinator.

“As a family-owned business focused purely on golf, the culture of Galvin Green is unique and we wanted to share that with both Jack and the PGA by introducing them to the people behind the brand.

“We also wanted to showcase the design process, manufacturing and marketing of our collection to show the attention to detail which each garment receives and the constant drive to innovate and maximise performance on the golf course.”

Harrison, assistant professional at Wildwood Golf & Country Club near Guildford, Surrey, added: “It was great to see what happens behind the scenes and meet the staff at their headquarters. Even with the design of the waterproof trousers, something that we take for granted, the attention to detail was incredible. Having been shown the manufacturing processes that Galvin Green have in place, I am confident that I’m wearing the best quality clothing out there.

“Winning the Assistants’ Championship has opened so many doors for me and to have Galvin Green meet my clothing requirements for the forthcoming season really is the icing on the cake.

“I just need to ensure that my golf is up to the same quality as the clothing! The trip to Sweden was a great experience and Galvin Green even arranged a game at the home of the Nordea Masters, where the whole facility was first class.”

This year was the first of a three-year sponsorship of the PGA Assistants’ Championship by Galvin Green who are also the preferred supplier for the 2016 and 2018 European Ryder Cup teams.

“We are extremely pleased that our relationship with the PGA has allowed us to support the next generation of PGA Professionals and we are really looking forward to working closely during the 2016 PGA Assistants’ Championship,” added Burlison.

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