Cleveland Golf and Srixon have once again proved themselves as major players in the golf industry by successfully sponsoring one of the biggest tournaments on the senior’s circuit, The Cleveland Golf/Srixon Scottish Seniors Open for the second successive year.
The event, which took place at The Fairmont St. Andrews last week, saw some of the biggest names in golf compete for the Seniors title over the tough Torrance Course.
The worthy winner Englishman Barry Lane recorded a fantastic four under par in typical windswept links conditions to take the title. It was Lane’s maiden victory on the European Seniors Tour and secured him a cheque for £37,500.
The Scottish Seniors Open is part of Cleveland Golf/Srixon’s ongoing commitment to support seniors’ golf. 2010 was the second year they have sponsored the event and it is also the second year they have been the official tour truck to the European Seniors Tour, providing the professionals with a first-class club fitting service at key events throughout the season.
The tournament also represented a key opportunity for Cleveland Golf® and Srixon to entertain their retailers and consumers with a schedule of Pro-Am events. Over 150 competitors, who included green grass professionals and their top customers as well as representatives from the major buying groups and retailers, were treated to five-star accommodation at The Fairmont, golf on the Torrance Course in tournament conditions, plus dinner and prizes from partner sponsors such as TAG HEUER and Virgin Atlantic throughout the week.
Foremost Golf assisted by Senior Tour legend Carl Mason came out victorious in the two day Pro-Am that preceded the main Scottish Seniors Open. “We were treated like VIPs, from the five-star accommodation, to the fantastic food and drink.” said Andy Martin, Director, Foremost Supplier Services. “And that’s not to mention getting to play golf on The Torrance Course set out in tournament conditions with our Pro-Am partner Carl Mason, which was a real privilege. I cannot thank Cleveland Golf, Srixon and all the sponsors enough for the invite to this first class event.”
Attentions now turn to the 2011 Scottish Seniors Open and Cleveland Golf/Srixon have committed to continuing their sponsorship agreement for another season, which will continue to be hosted at the Fairmont St. Andrews.
“The Cleveland Golf/Srixon Scottish Seniors Open was a huge success once again,” said Cleveland Golf/Srixon European Marketing Manager Ben Davis. “It provides us with the unique opportunity to allow our top retailers and customers to experience tournament golf in a fun environment, while the main event is one of the flagship events of the European Senior Tour circuit and one we are proud to sponsor. Our thanks go to our sponsors The Fairmont, Lambkin Grips, Advance Group, TAG HEUER and Virgin Atlantic as well as Event Scotland for all their help organising the tournament. We look forward to returning to the Home of Golf next year.”
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