Global Edition

Spanish Open secures new headline sponsor

10.28am 23rd July 2021 - Sponsorship

ACCIONA, a world leader in providing regeneration solutions for a carbon-free economy, has been named the title sponsor of the ACCIONA Open de España at Villa de Madrid Country Club from October 7-10, 2021.

The title partnership reaffirms ACCIONA’s commitment and support for golf in Spain by joining one of the oldest and most prestigious tournaments in the world.

Defending champion and 2021 US Open winner Jon Rahm is set to tee it up at Villa de Madrid Country Club for the first time as a Major champion when the event returns to the schedule after it was cancelled last year due to the Covid-19 pandemic.

Tournament promoter Madrid Trophy Promotion S.L. and ACCIONA have a long-standing relationship with the consultancy firm playing a key role in the processes adopted as part of the sustainability criteria in order to obtain international certification under ISO 20121.

The certification calls for the implementation of sustainability measures during all stages of event planning, taking into account their environmental, social and economic impact, in line with the Sustainable Development Goals (SDG) set out in the company’s Sustainability Master Plan for 2025.

The ACCIONA Open de España is the first event organised by Madrid Trophy Promotion S.L. since obtaining ISO 20121 certification accredits the company’s undertaking to uphold sustainability, with particular emphasis on combating climate change. A commitment that will take the form of applying measures for the tournament to have a positive environmental and social impact from this year’s edition onwards.

The European Tour has made a strengthened commitment to sustainability this year through the launch of the Green Drive initiative with a vision to become a showcase for social and environmental responsibility, delivering net positive impacts around the world.

Ben Cowen, the European Tour’s Deputy Chief Operating Officer, said: “We are delighted to welcome ACCIONA into our sponsor family for the first time. With their focus on sustainability, they are an excellent fit for us following our own strengthened commitment in this area as part of our Golf For Good programme. We are looking forward to working together with ACCIONA, Madrid Trophy Promotion and the Spanish Golf Federation for the successful return of the Open de España to our schedule after last year’s postponement.”

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