Environmental and climate protection are becoming more and more important in golf. Schüco, the Bielefeld-based specialist for green building technology, will work with The European Tour to refine the Tour’s environmental plan and improve the sustainability of Tour events, developing templates for greener tournaments to leave a lighter footprint on the planet.
DirkU.Hindrichs, Schüco’s President and CEO, said: “When we became involved in golf, we introduced the slogan ‘teeing off together on climate protection.’ Our cooperation with The European Tour will provide us with completely new possibilities for reaching the goals we have set ourselves.”
A cornerstone of the cooperation is advising The European Tour on climate protection when new golf courses are built or when tournaments are organised.
George O’Grady, Chief Executive of The European Tour, said: “As sustainable issues become increasingly important for sport and golf in particular, we are delighted to work with Schüco and benefit from their expertise in this area. Schüco are world leaders in green technology and their understanding of golf and the challenges of climate protection will be invaluable to The European Tour.”
The new undertaking is another highpoint in the global footprint of the rapidly growing international company and will make an important contribution towards boosting awareness of the Schüco brand, particularly in international markets.
In its new capacity, Schüco will have an opportunity to present itself in the tented village area at the BMW PGA Championship at Wentworth Club – The European Tour’s flagship event. In addition, company representatives will be present at further tournaments on The European Tour International Schedule.
Schüco has been involved in golf since 2008 when Martin Kaymer became the company’s first Brand Ambassador. He has subsequently been joined by Henrik Stenson, Edoardo Molinari, Geoff Ogilvy, Bubba Watson, Ian Poulter, Dustin Johnson, Alvaro Quiros, Miguel Angel Jiménez, Gregory Havret, Liang Wen-chong and Bernhard Langer.