Global Edition

Sandals signs Greg Norman as global ambassador

4.38pm 14th June 2021 - Sponsorship

Sandals Resorts International has signed golfing icon Greg Norman to serve as the Global Golf Ambassador for all of its premier golf destinations.

The Sandals golf portfolio current spans four resorts in three islands, including Sandals Emerald Bay in The Bahamas; Sandals Golf Club at Sandals Regency La Toc, Sandals St Lucia Golf & Country Club at Cap Estate in St Lucia, and Sandals Golf & Country Club in Ocho Rios, Jamaica.  

Sandals Emerald Reef Golf Club

In his new and expanded role, Norman will appear in strategic marketing campaigns for Sandals Resorts across print, digital and social media, as well as through personal appearances and special events for the resort company and its golf destinations. He will also serve in an advisory role and provide tactical direction for the niche golf and travel market to bring world-class golfing experiences to Sandals Resorts for players at every skill level.

“It is almost unheard of for one hotelier to have so many premier and exotic pieces of Caribbean real estate, prime for world-class golf courses, catering to guests from all over the world. My good friends at Sandals have done just that, and it is an honour to be asked by the Stewart family to officially represent all of these properties,” said Norman. “Already renowned as the name behind the world’s only five-star luxury included resorts, I am confident that our expanded partnership will amplify the Sandals Resorts golf experience and further set them apart.”

To celebrate the expanded partnership, Sandals is launching a “Play Like ‘The Shark’ Golf Sweepstakes”, giving one lucky couple the chance to win a 4-day/3-night stay to any one of their six Caribbean golf resorts, including Sandals Emerald Bay in the Bahamas, Sandals Ochi and Sandals Royal Plantation in Jamaica, and Sandals Regency La Toc, Sandals Grande St. Lucian, and Sandals Halcyon Beach in Saint Lucia.

“Greg Norman is an incredible partner who understands and shares our philosophy of consistently delivering more than the customer expects,” said Adam Stewart, Executive Chairman of Sandals Resorts International. “For many travelers, golf is the reason for the vacation, but even for those new to the game, our partnership with Greg and his team ensures that guests of Sandals’ golf resorts across the Caribbean enjoy an incredible, world-class experience.”

Most recently, Greg Norman Golf Course Design (GNGCD) has collaborated with Sandals Resorts to completely redesign Sandals St Lucia Golf & Country Club at Cap Estate in Gros Islet, St Lucia. The remastered 18-hole, par 71 championship layout boasts 7,000 yards of dramatic elevation changes with undulating greens backdropped by the lush Caribbean vegetation of St Lucia and the island’s remarkable natural beauty.

“We can hardly wait to unveil the extraordinary transformation that has taken place at Sandals St Lucia Golf & Country Club at Cap Estate. Our plans include an official ribbon cutting in late Summer to commemorate this remarkable design project,” Stewart added. 


In related news...