Global Edition

Rolex celebrates 40th anniversary as official Open Championship timekeeper

2.07pm 13th July 2021 - Sponsorship

Rolex returns to the Royal St George’s Golf Club as the Official Timekeeper for the 149th edition of The Open from 15–18 July, marking the 40th anniversary of one of the most iconic partnerships in all of sport.

This year marks the 15th time Royal St George’s has hosted the championship, testament to the quality of this revered course, which last staged The Open in 2011, and before then, in 1981, the year Rolex became a Patron of The R&A.

Located on Kent’s stunning east coast, St George’s is renowned as a challenging venue with punishing rough and difficult bunker placement, representing an exacting test of players’ accuracy and technical precision, qualities that align with Rolex’s watchmaking endeavours.

Over the past four decades, Rolex clocks have adorned the championship links. In that time, the Swiss watchmaker has continued to develop one of the broadest, most enduring relationships between brand and sport, not only through golf’s Major tournaments, but through pivotal partnerships with guardians of the global game, including the organizers of The Open, The R&A.

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