Rising Swedish star, Kristoffer made headlines last August on the Challenge Tour when he shot 75 under par in a four-tournament stretch, three of which he won and missed out in the play-off in the fourth by one shot. Having played only seven events, he managed to finish second in the Order of Merit to earn instant promotion to this season’s European Tour.
His first win, in the Finnish Challenge, came in only his second Challenge Tour appearance, having finished tied ninth on his debut in Brittany last May. He then added the Norwegian Challenge the following week and the Rolex Trophy a fortnight later. He started this season’s European Tour campaign by finishing second at the Alfred Dunhill Championship in South Africa at the end of 2012.
The 26-year-old from Stockholm has a reputation for spending hours honing his game on the practice ground and, according to his fellow countryman and Callaway Staff Professional, Alex Noren, Kristoffer is one of the hardest-working players he has ever seen – spending up to 12 hours a day hitting balls when he is at home during the Swedish summer.
Commenting on becoming a Callaway Staff player, Kristoffer said: “I’m at the start of my European Tour journey and it is comforting to know I have the support and guidance from Team Callaway while I compete. It is very important that when I’m playing, I know I can trust the performance of my equipment and Callaway and Odyssey gives me this confidence.”
Neil Howie, President and Managing Director of Callaway Golf Europe, Middle East and Africa, said: “Kristoffer is a rising talent and I’m sure he will become one of the stars of the European Tour in years to come. Callaway has a heritage of spotting, nurturing and developing young players and Kristoffer is the latest in a long line of potential stars we have helped to become consistent winners.”
In the Bag – Kristoffer Broberg
Kristoffer is also contracted to wear Callaway apparel, in which a range of ‘slim fit’ shirts will be a feature of the Spring/Summer 2013 collection. This will be of particular interest to golfers in Scandinavia who prefer a more tailored look to their golf attire.