The English Golf Union (EGU) and Fuller’s London Pride, the official beer of the EGU, are once again asking golfers to let them know about that special person who provides exceptional service at their golf club bar.
The contest, which is in its third year, aims to find the club steward or a bar person at the 19th hole who provides the most welcoming and enjoyable experience for golfers, be they members or visitors. Nomination forms are being sent to all EGU clubs and golfers are also being encouraged to vote online at the EGU website.
A great welcome in the clubhouse is one of golf’s many pleasures and golfers have voted in their thousands in past years for those staff behind the bar who really do go out of their way to make their club special.
David Spencer, brands marketing manager for Fuller’s said, “We know there are many ‘unsung’ stewards out there who have the ability to make the golf club experience really memorable by providing fabulous service before and after a round. It’s clear from the comments made by the voting golfers that many stewards genuinely do go that extra mile.”
Whoever takes this year’s London Pride EGU Steward of the Year accolade will collect a pair of tickets to a day’s play at a Lords Test Match, complete with accommodation for two nights in a Fuller’s Central London Hotel. Everyone who nominates a candidate for the award will go into a prize draw to win a case of London Pride and a London Pride rugby shirt.
As an extra incentive this year, each regional winning club will receive a promotional pack, including logos and ‘ready-made’ advertisements highlighting their achievement that they can use in their own marketing literature or on their website.
The overall London Pride EGU Club Steward of the Year 2009 will also win his or her club advertising space, courtesy of Fuller’s London Pride, to promote their special status in local press.
The reigning London Pride EGU Club Steward of the Year is Steve Abbott, steward at Eaton Golf Club, near Chester. Steve, or ‘Russ’ as he is better known, will be helping in the first round of judging for this year’s competition.
Paul Keeling, EGU club services manager added, “The service you get at the club bar can leave a lasting impression. We’re delighted that our partnership with Fuller’s London Pride allows us to recognize and reward that exceptional service.”
The London Pride EGU Steward of the Year is part of a five year deal between Fuller’s and the EGU which supports amateur golf and provides greater recognition to clubs and their members.