Reed Exhibitions, the PGA of America and PGA Magazine have announced plans to introduce players to the game and to game improvement technology available in the latest golf equipment through Play Golf America Demo Day events in 2004. Organized in conjunction with the golf industry’s new Play Golf America player development program, the demo events will involve multiple manufacturers, clinics, lessons and special events.
Play Golf America is an industry-wide marketing initiative to connect consumers with local programs designed to increase their enjoyment of the game and to provide more affordable playing opportunities for all levels of golfers. Plans call for up to three Play Golf America Demo Day events being staged in 2004 with the markets expected to be announced by year’s end. Additional markets will be added in future years.
Working with the PGA and its local PGA Sections, Play Golf America Demo Days will offer golfers a special day of clinics, tune-up lessons with PGA professionals, skill challenges and contests, and the opportunity to demo the newest technology from a variety of leading manufacturers. Long range, short game and putting areas will allow consumers to test equipment, compete for prizes and learn in a great setting.
“We appreciate the commitment by Reed Exhibitions and PGA Magazine to expand the Play Golf America effort through this new demo day program,” said PGA of America president M.G. Orender. “Our more than 28,000 men and women PGA Professionals are dedicated to growing the game and the combination of golf instruction and professional club fitting will be instrumental in improving the ball striking of thousands of new and improving golfers. As we all know, ball striking is an important part of every golf experience.”
“We are proud to partner with the PGA of America and PGA Magazine to bring Play Golf America to golfers around the country and to offer manufacturers an additional opportunity to place their products in the hands of those golfers,” said Christopher McCabe, industry vice president and show manager of PGA Golf Exhibitions/Reed Exhibitions.
Richard K. Summers, publisher of PGA Magazine said, “As a partner in the first successful Golf Demo Day for PGA Professionals last year, PGA Magazine anticipates that Play Golf America Demo Days will be a fun experience for golfers and an important tool in growing the game, touching thousands of golfers from all ability levels across the country.”
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