Global Edition

Pepsi becomes Ryder Cup partner

4.52pm 24th September 2020 - Sponsorship

PepsiCo has extended its longstanding partnership with the PGA of America and, in a separate multi-year deal with the PGA of America and Ryder Cup Europe, expanded its golf reach to the Ryder Cup. 

Building off a relationship with PGA Professionals that began in 1993, PepsiCo continues as the official soft drink, iced tea, sports drink and bottled water partner of the PGA of America, PGA Championship, KPMG Women’s PGA Championship and KitchenAid Senior PGA Championship.

The partnership, which runs up to and including 2025, sees PepsiCo named worldwide supplier of the Ryder Cup as the official soft drink, iced tea and sports drink. The company’s drinks brands include Pepsi, Gatorade and Lipton Iced Teas, while its Aquafina brand, meanwhile, becomes the official bottled water of the Ryder Cup in the United States. The expanded offerings from the PepsiCo portfolio also introduce an array of low calorie and no sugar options to the Ryder Cup. 

“Our relationship with PepsiCo is foundational in nature and to take it past the 30-year mark is incredibly satisfying,” said PGA of America Chief Commercial Officer Jeff Price. “Looking back at what we’ve achieved with PepsiCo ― our longest-standing partner ― is a motivating exercise that only elevates our excitement about what we can accomplish together in the coming years.”

As a result of the two beverage agreements, the PGA of America, Ryder Cup Europe and PepsiCo will work together to bring a thirst-quenching portfolio to the game of golf in addition to driving innovation and sustainability initiatives from new hydration options, including the introduction of Aquafina in cans.

Guy Kinnings, European Ryder Cup Director, said: “The Ryder Cup is recognised as one of the world’s truly great sporting events and, as a result, we look forward to welcoming PepsiCo and its globally recognised portfolio of brands into our commercial family.

Anne Fink, president of PepsiCo Global Foodservice, said: “We’re thrilled to deepen our relationship with the PGA of America and Ryder Cup. PepsiCo is proud to bring our brands to the course and support the game of golf on the world’s stage. We look forward to our partnership with both organizations to drive innovation and sustainability initiatives to the green in the years to come.”

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