Iconic sports brand Oakley has been announced as the Official Supplier of Eyewear to the BMW PGA Championship 2013
The market leader in optical technology, Oakley has a rich heritage in professional golf and provides eyewear to some of the world’s best players, including Englishman Ian Poulter and Spaniard Rafael Cabrera-Bello.
The brand will have an experiential presence at The European Tour’s flagship event at Wentworth Club from May 23 – 26, 2013, with their innovation ‘Lab’ offering spectators a unique insight into the science and technology behind their iconic eyewear. Visitors can observe the rigorous impact and velocity tests that Oakley glasses are subjected to, learn about lens tints and how the contour of the greens can be enhanced, or simply shop the Oakley golf range.
Jamie Birkmyre, Championship Director of the BMW PGA Championship, said: “I am delighted to welcome Oakley on board for The European Tour’s flagship event.
“The BMW PGA Championship is one of the highlights of the sporting calendar and it is fitting that a brand with such prestige is becoming one of our official suppliers.
“Oakley has a strong history and has become synonymous with golf eyewear in recent years through its association with some of the game’s best players. The Oakley Lab is another excellent attraction in the TentedVillage which I’m sure will be very popular throughout the week.”
Tom Cartmale, Brand Director of Oakley UK, added: “This is an important step for our brand in the golf market. The BMW PGA Championship has a unique standing in golf and we are proud to partner with such a prestigious event. We are also excited about demonstrating our product technologies to visitors, giving them the same insights enjoyed by our professional athletes and enhancing the event experience.”
The European Tour www.europeantour.com
Oakley UK http://uk.oakley.com