Leading financial security company, Genworth Financial, has signed a five-year agreement to become the new Official Sponsor of The European Tour Statistics programme. Genworth will also sponsor four events on The European Tour International Schedule as well as host the annual Statistics Awards Dinner at the end of each season.
The newly renamed “Genworth Financial Statistics” was launched at the Open de Espaà±a at the Centro Nacional de Golf in Madrid, won by South African Charli Schwartel.
The programme, which celebrates its tenth anniversary this year, provides Tour Members with an invaluable analysis of their performance in all Order of Merit tournaments. Every shot played by every Tour Member is profiled during the course of the season, with the results collated into eight categories – Stroke Average, Driving Accuracy, Driving Distance, Greens in Regulation, Putts per Greens in Regulation, Putts per Round, Sand Saves and Scrambles.
Genworth Financial considered a range of sponsorship opportunities before selecting The European Tour Statistics programme and associated events.
“The international flavour of the Tour coupled with its links to our core value of performance made it an obvious choice,” said Bob Brannock, president of Genworth Financial’s international business. “The statistics measure precision, consistency and strength; attributes that we see key to our own business performance. Most importantly, the game of golf requires that you think beyond your last success to what might be possible in the future – a strategy that Genworth works to every day.”
Chief executive of The European Tour, George O‘Grady welcomed Genworth’s sponsorship, saying, “We are delighted that a performance-driven company such as Genworth Financial, has elected to sponsor The European Tour Statistics. Over the past ten years, the Statistics Programme has become an integral part of the Tour, providing accurate information on all aspects of player performance and allowing an informative statistical analysis of each day’s play.”