Global Edition

Mercedes-Benz Hong Kong Limited and Hong Kong GA Announce Partnership

3.00pm 10th February 2014 - Sponsorship

As a symbol of the newly announced partnership, Andreas Binder (right), President and CEO of Mercedes-Benz Hong Kong Limited presents a key to Tom Phillips (left), CEO of the Hong Kong Golf Association (HKGA) and William Chung Pui-lim (centre), President of the HKGA for a Mercedes-Benz C200 AMG which will serve as the official car of the HKGA during the three-year agreement
As a symbol of the newly announced partnership, Andreas Binder (right), President and CEO of Mercedes-Benz Hong Kong Limited presents a key to Tom Phillips (left), CEO of the Hong Kong Golf Association (HKGA) and William Chung Pui-lim (centre), President of the HKGA for a Mercedes-Benz C200 AMG which will serve as the official car of the HKGA during the three-year agreement

Mercedes-Benz Hong Kong Limited and the Hong Kong Golf Association (HKGA) have announced an exciting, new partnership that will create more access to golf for the public.

The three-year agreement sees Mercedes-Benz become the first ever Exclusive Car Partner of the HKGA and title sponsor of the annual HKGA Mercedes-Benz Classic, an amateur golf tournament for men and ladies at Discovery Bay Golf Club in March.

Andreas Binder, President and CEO of Mercedes-Benz Hong Kong Limited commented, “For the past five years, Mercedes-Benz Hong Kong has been promoting the sport of golf through the Mercedes Trophy Hong Kong, part of the internationally renowned Mercedes Trophy with more than 60,000 participants in over 60 countries in 2013. The partnership with Hong Kong Golf Association would open up this unique golfing experience to a much wider golfer community across Hong Kong.”

Tom Phillips, the HKGA’s Chief Executive Officer said, “The commitment from Mercedes-Benz will be invaluable in helping the HKGA to continue creating opportunity for golfers in Hong Kong of all ages and abilities. Furthermore, the support of such a world-class brand as Mercedes-Benz is a glowing endorsement of the HKGA’s new sponsorship programme which will see us partner with a select number of blue-chip brands in Hong Kong to promote amateur golf.”

Winners and runners-up from several nominated HKGA amateur golf tournaments, including the HKGA Mercedes-Benz Classic on 4-5 March at DiscoveryBay, will qualify for the Mercedes Trophy Hong Kong on 23 May, also at Discovery Bay Golf Club. 7 Winners from this event will represent Hong Kong to compete in the Mercedes Trophy Asian Final in Gold Coast, Australia where the highest scorer among the Hong Kong team will advance to the once-in-a-life time trip to the Mercedes Trophy World Final in Stuttgart, Germany.

Mercedes-Benz Hong Kong Limited will also be running special offers for HKGA subscribers during the partnership period.  This will include a 3% discount* on the published retails prices of selected models; a 20% discount on apparel and accessories from the Mercedes-Benz Collection (except discounted items) at Mercedes-Benz Showrooms or Authorized Mercedes-Benz Service Centres; and, as a prize, every Mercedes Trophy Hong Kong qualifier from nominated HKGA tournaments will receive a Mercedes-Benz Golf Sports Bag.

About the Hong Kong Golf Association

The Hong Kong Golf Association (HKGA) was formed in 1968 with a mission to govern, promote and grow golf in Hong Kong. The HKGA’s responsibilities include Hong Kong national teams; junior and elite player development; grassroots initiatives; a centralised handicapping and membership service for more than 15,000 subscribers; and the running of international and domestic golfing events in Hong Kong – including more than 30 amateur tournaments each year plus the Hong Kong Open, the city’s oldest professional sporting event.

As a National Sports Association, the HKGA works closely with the golf clubs of Hong Kong (Hong Kong Golf Club, Clearwater Bay, Discovery Bay and Shek O); the public golf courses at Kau Sai Chau and Nine Eagles; Hong Kong’s public driving ranges; plus the Home Affairs Bureau, the Leisure and Cultural Services Department, the Sports Federation and Olympic Committee of Hong Kong, China and the Hong Kong Sports Institute.

The HKGA is also supported by a number of brands and businesses. In addition to Mercedes-Benz, Exclusive Car Partner of the HKGA, EFG Bank sponsors the HKGA Junior Development Programme.

HKGA www.hkga.com

*Further details plus terms and conditions are available on the HKGA website

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