The Hero Challenge is back for the 2019 season, and the fast and fun night golf contest will once again take place in an iconic city location, with Liverpool Waters’ Princes Dock providing a vibrant backdrop to the event, which involves a mixture of European Tour stars and celebrity guests.
Some of the world’s leading golfers will take part in the innovative event in the heart of Liverpool’s historic waterfront and fans can get free tickets to watch the action unfold on the evening of May 7 at LostInTV.com
A host of golf stars will battle it out in the Hero Challenge at Liverpool Waters’ Princes Dock, located on Liverpool’s waterfront, just two days before the Betfred British Masters takes place at Hillside Golf Club from May 9-12.
Owned by regeneration business Peel Land and Property, Liverpool Waters is a £5 billion waterfront development scheme which is transforming the city’s north docks, including development of numerous residential, commercial and leisure facilities across five distinct neighbourhoods. The Merseyside location takes on hosting duties as the Hero Challenge comes full circle, after a successful debut at the British Masters in 2016.
Hero MotoCorp Ltd – the world’s largest manufacturer of motorcycles and scooters – has reaffirmed its commitment to innovation on the European Tour by continuing to support the event, whose past winners include Patrick Reed, Henrik Stenson and Lee Westwood. Previous Hero Challenge venues have included The Grove, Edinburgh Castle and Canary Wharf in London.
Dr Pawan Munjal, chairman of Hero MotoCorp, said: “The Hero Challenge is an innovative concept that is attracting a large number of new fans to the game, and we are glad to see a lot of youngsters coming to watch the event. I am also pleased to see the Hero Challenge being held at the historic Liverpool Waters’ Princes Dock, which is in keeping with the unique format of the event. I look forward to another enthralling evening of Hero Challenge ahead of the 2019 Betfred British Masters.”
Keith Pelley, European Tour Chief Executive, said: “The Hero Challenge has proven to be incredibly popular with players and spectators and has continued to grow apace since the first edition in 2016. We started off at some of the most spectacular golf courses on the European Tour and it has been a lot of fun to see the event continue to evolve in such globally recognised and diverse locations as London’s Canary Wharf and Edinburgh Castle.
“I know that the upcoming edition on the stunning Princes Dock will tee off another fantastic season of the Hero Challenge, and I would like to take this opportunity to thank Peel Land and Property for giving us the opportunity to stage the event in such a fantastic setting. Of course, the Hero Challenge wouldn’t be possible without the vision and support of Pawan Munjal and Hero MotoCorp, who we thank, as ever, for their continued support.”
Liza Marco, Asset Manager at Liverpool Waters, said: “We’re incredibly excited to be hosting this year’s world-famous event at Princes Dock. Liverpool’s waterfront provides a spectacular backdrop for the contest and it’s a pleasure to work with the European Tour team to make the most of our fantastic city, putting our historic waterfront well and truly on the map.”
The Hero Challenge will take place on Tuesday May 7 and will be shown live across the European Tour’s platforms. Free tickets to be there in person are available at LostInTV.com
Tommy Fleetwood will follow in the footsteps of his fellow countrymen Ian Poulter, Luke Donald, Lee Westwood and Justin Rose when he hosts the Betfred British Masters at Hillside Golf Club two days later.
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.