KPMG has announced that its second annual Golf Benchmark Survey, which will be published in stages over the next two months, has won the support of major golf industry businesses.
The groundbreaking survey, designed to provide golf course owners, operators and developers with benchmark indicators to compare their business’ performance against high-, average- and low-performers in their geographic markets, is being sponsored by global course architecture practice Nicklaus Design, turf care and irrigation giant Toro, Wi-Fi facility management specialists GPS Industries (GPSI), and Leisurecorp, a subsidiary of Dubai World.
“The fact such major players in the international golf development business wish to sponsor the Golf Benchmark Survey is recognition of the fundamental importance of this research, said Andrea Sartori, head of KPMG’s Golf Advisory Practice in Europe, the Middle East and Africa and initiator of the Golf Benchmark Survey. “This is only the second year of the survey, but it is already clear that we are fulfilling a need for comparable business performance data that has not previously been available to the golf industry.”
Leading course management company Troon Golf has also signed up to be a supporter of the Golf Benchmark Survey.
This year, the survey sample has almost doubled to nearly 1,500 courses, as well as being extended beyond the key golfing regions of Europe, the Middle East and Africa to also cover fast-growing markets including India and the Caribbean.
Mr. Sartori will announce initial findings of the survey at the European Golf Course Owners Association Conference in Amsterdam, November 28-30, to coincide with the launch of the first three regional reports of the survey on November 29. The additional seven regional reports will be launched in the following few weeks together with a comparative summary report in January.
Golf Benchmark Survey www.golfbenchmark.com