Highland Spring Group, the UK’s largest supplier and producer of bottled water, has teamed up with IMG Golf to partner three of the biggest golf tournaments in the UK in a multi-year deal; the Ricoh Women’s British Open, the Johnnie Walker Championship at Gleneagles and the Alfred Dunhill Links Championship.
Highland Spring already has a long standing relationship with golf and is the official water supplier to many golfing events across the country including the Johnnie Walker Championship at Gleneagles for the past 12 years, The Barclays Scottish Open and Golf Live as the official water supplier.
Claire Wilson of Highland Spring Group said, “We work very hard to promote the benefits of a healthy active lifestyle and we are committed to forging the link between active sport and good hydration. By supporting these world class men’s and women’s golf championships, we hope to raise awareness about the many benefits to both leading professionals and golfers of any level in drinking enough water to keep their concentration on every shot.”
IMG are celebrating fifty years in the sports marketing industry and are involved in the running and promoting of more golf tournaments than any other company in the UK.
They partner the LGU on the Ricoh Women’s British Open, the only Women’s Major played outside the USA, Diageo on the Johnnie Walker Championship at Gleneagles and Richemont for the Alfred Dunhill Championship. They are delighted that Highland Spring have decided to extend their tournament portfolio.
Guy Kinnings, Global Managing Director of IMG Golf, said: “Highland Spring is the leading brand in their discipline with a fantastic heritage in sports sponsorship and we think they are the perfect fit for these three key events in our portfolio. We look forward to a very exciting summer of golf to come.”
Bottling over 350 million litres of water a year, The Highland Spring Group produces brands including Highland Spring, Speyside Glenlivet, Hydr8 and Gleneagles and a range of private label flavoured and unflavoured waters for some of the UK’s major supermarkets and food service retailers. Based in Blackford, Perthshire, the Group employs more than 400 staff.
Highland Spring www.highland-spring.com