Global Edition

Golf Live Flies High with VirginAtlantic

12.29am 21st March 2012 - Sponsorship & Events

James Goode and Colin Montgomerie with members of the Virgin Atlantic team

Golf Live’s fortunes are set to soar after agreeing a deal with Virgin Atlantic to become a major partner for this year’s show.

The event, which will be held at London Golf Club from 18-20 May, has entered  into an exclusive agreement with the airline giant to promote the show as it continues to attract an impressive list of backers.

Golf is a growing market for Virgin Atlantic which flies to an expanding number of golf destinations from London Heathrow, Gatwick, Manchester and Glasgow.

These include routes to Florida, Las Vegas, California, Dubai, China, Australia and the Caribbean and the company’s fleet of long-haul aircraft are undergoing a major refurbishment programme to ensure they have the most innovative product and service.

In addition, Virgin Atlantic operates a policy that allows golfers to travel with their golf bags at no extra charge on top of their free baggage allowance.

Michelle Robinson, Virgin Atlantic’s global strategic marketing communications manager, said: “We’re very keen to demonstrate to golfers the undoubted benefits of flying with Virgin Atlantic and there’s no better place to do this than at Golf Live. It has become a must-attend event for UK golfers and is a fantastic opportunity for us to position ourselves alongside the biggest names in the sport.”

James Goode, event director for Golf Live, said: “Virgin Atlantic has created a niche for itself in the travel market over the last two decades and we are delighted to be partnering with such an established brand. The new arrangement will help us with our long-term aim of raising awareness for Golf Live, while Virgin Atlantic customers can enjoy a range of benefits through membership of their Flying Club Golf League – Swingers.”

As part of its involvement at Golf Live, Virgin Atlantic will provide golfers with interactive experiences during the three-day event in Kent, including great prizes to be won.

The airline is the second major partner to sign up for this year’s show after leading tour operator agreed to return for a third year.

Golf Live offers unrivalled opportunities for visitors to interact with the biggest names in golf and this year’s event promises to be no exception.

Event ambassador Colin Montgomerie, South African legend Gary Player and European Tour stars Paul Casey, Rhys Davies and Oliver Fisher have already committed themselves to the show.

Solheim Cup winning captain Alison Nicholas and Ladies’ European Tour star Melissa Reid will also be attending while consumers will have the chance to try out the latest in golf club technology from the game’s top brands.

Leading manufacturers including TaylorMade, Callaway, Wilson, Cleveland, Mizuno, Yonex and Cobra will all be present to demonstrate their latest equipment on the show’s 30-bay outdoor driving range.

In addition, the likes of Troon Golf, Tommy Hilfiger Golf, Pebble Beach, Golf Buddy, Archer Golf, Turnberry Resort and ECCO will also be among the impressive cast of companies involved.

And as well as being able to watch, listen to and ask questions of the star-studded cast during the three-day show, people also have the chance to play alongside the Tour professionals with Golf Live’s Heritage Hospitality Package available for just £375 plus VAT per person.

Tickets for Golf Live cost just £20 for adults while under-18s can gain free entry by registering on Golf Live’s website.

To enquire about booking a hospitality package, phone 020 7471 1080 and for more information or to buy tickets visit

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