FootJoy has become the official apparel and footwear provider to Sky Sports Golf.
The deal will allow FootJoy to reach its key audience of golf lovers with Sky Sports Golf presenters and crew exclusively wearing the brand’s clothing and shoes during live broadcasts and on course during 2019 by presenters such as Nick Dougherty, Sarah Stirk and Andrew Coltart.
The partnership launched at the Abu Dhabi HSBC Championships and will be promoted through a wider TV advertising campaign in the Spring.